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INDT: Skater

INDT: Skater
Your rating: None Average: 5.8 (28 votes)

Anyone can give the miracle of life. Just be an organ donor. National Donation and Transplant Institute.

Advertising Agency: La diez, Montevideo, Uruguay
Creative Director: Pablo Alvarez
Art Directors: Pablo Alvarez
Copywriters: Pablo Alvarez, Samuel Liberman, German Kropman
Photographer: www.Love.com.uy
Productor: Javier Venerio, Rosana Navone
Published: February 2010

10 Comments

hufflepoff's picture 434 pencils

haha, this is a strange set of ads!

alexander_bickov's picture 3323 pencils

Nice execution

royschellekens's picture 396 pencils

The visual is disturbing. It doesn't fit the product! In this case the miracle of life is giving life to a grown up.
Kind of like this Playstation ad: http://designreviver.com/wp-content/uploads/2009/09/ads9.jpg

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Quinner's picture 48 pencils

Juxtaposition is at the heart of creative advertising. There is the good, thought-provoking type of juxtaposition and then there is the other sort. The type that doesn't make any sense. The type of juxtaposition that is just plain wrong. This campaign belongs to the latter

Marlus Lau's picture 1764 pencils

The photography is quite good, but the idea is lame.

Adaddicted's picture 3417 pencils

"...were you around?"

withalltherespects

Joe123's picture 13 pencils

Cool execution. I haven't seen such an original ad for organ donation for a long time. Congrats!

sachindalvi's picture 14 pencils

good photography...smart execution

Sven Gali's picture 845 pencils

Just disturbing.

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