INDT: Skater
Anyone can give the miracle of life. Just be an organ donor. National Donation and Transplant Institute.
Advertising Agency: La diez, Montevideo, Uruguay
Creative Director: Pablo Alvarez
Art Directors: Pablo Alvarez
Copywriters: Pablo Alvarez, Samuel Liberman, German Kropman
Photographer: www.Love.com.uy
Productor: Javier Venerio, Rosana Navone
Published: February 2010



10 Comments
haha, this is a strange set of ads!
Nice execution
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
The visual is disturbing. It doesn't fit the product! In this case the miracle of life is giving life to a grown up.
Kind of like this Playstation ad: http://designreviver.com/wp-content/uploads/2009/09/ads9.jpg
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Juxtaposition is at the heart of creative advertising. There is the good, thought-provoking type of juxtaposition and then there is the other sort. The type that doesn't make any sense. The type of juxtaposition that is just plain wrong. This campaign belongs to the latter
The photography is quite good, but the idea is lame.
in an Absolut world...this ad already exists : http://adsoftheworld.com/media/print/absolut_vodka_pregnant
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
"...were you around?"
withalltherespects
Cool execution. I haven't seen such an original ad for organ donation for a long time. Congrats!
good photography...smart execution
Just disturbing.