INDT: Skater

Anyone can give the miracle of life. Just be an organ donor. National Donation and Transplant Institute.

Advertising Agency: La diez, Montevideo, Uruguay
Creative Director: Pablo Alvarez
Art Directors: Pablo Alvarez
Copywriters: Pablo Alvarez, Samuel Liberman, German Kropman
Photographer: www.Love.com.uy
Productor: Javier Venerio, Rosana Navone
Published: February 2010

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10 comments

hufflepoff's picture
hufflepoff
430 pencils

haha, this is a strange set of ads!

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice execution

royschellekens's picture
royschellekens
390 pencils

The visual is disturbing. It doesn't fit the product! In this case the miracle of life is giving life to a grown up.
Kind of like this Playstation ad: http://designreviver.com/wp-content/uploads/2009/09/ads9.jpg

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Quinner's picture
Quinner
48 pencils

Juxtaposition is at the heart of creative advertising. There is the good, thought-provoking type of juxtaposition and then there is the other sort. The type that doesn't make any sense. The type of juxtaposition that is just plain wrong. This campaign belongs to the latter

Marlus Lau's picture
Marlus Lau
1806 pencils

The photography is quite good, but the idea is lame.

Adaddicted's picture
Adaddicted
3435 pencils

"...were you around?"

withalltherespects

Joe123's picture
Joe123
13 pencils

Cool execution. I haven't seen such an original ad for organ donation for a long time. Congrats!

sachindalvi's picture
sachindalvi
14 pencils

good photography...smart execution

Sven Gali's picture
Sven Gali
845 pencils

Just disturbing.

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