INDT: Fisherman
Anyone can give the miracle of life. Just be an organ donor. National Donation and Transplant Institute.
Advertising Agency: La diez, Montevideo, Uruguay
Creative Director: Pablo Alvarez
Art Directors: Pablo Alvarez
Copywriters: Pablo Alvarez, Samuel Liberman, German Kropman
Photographer: www.Love.com.uy
Productor: Javier Venerio, Rosana Navone
Published: February 2010



11 Comments
the series is really not working - the guy doesn't even look like he belongs to the backdrop - and it most certainly does not inspire to be an organ donor.
Yeah this sucks a lot
Pregnant guys were all the rage in 70's advertising..this guy hass just drunk too much beer
disturbing
- Life Feeds on Life -
No
Way too weird and (trying to be) funny to be effective.
Cool inflated pants.
in an Absolut world...this ad already exists : http://adsoftheworld.com/media/print/absolut_vodka_pregnant
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
There was no need to force this weird pregnancy as an idea into something as strong as organ donation.
Great campaign! An original approach that for sure will be very effective too.
Too wierd :(