Comments (39)

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LAZ's picture
Activity Score 288


ooops's picture
Activity Score 448

well done

Ney Frances's picture
Ney Frances
Activity Score 660

9/10, right to the spot!

is there life before death?

copycomoelcopi's picture
Activity Score 822

a billboard just for advertising people? what do you think?

bknowlden's picture
Activity Score 3647

I'm not totally convinced it's good. But definitely made me stop and think for a second.

Daryllee's picture
Activity Score 56

Clap Clap, i dont know whats that mean for the first second, then a while its nice!

everartz's picture
Activity Score 7609

this is nice IF they added a comma between "for some" and " this is ...etc"
like it...

| everartz |

dave78's picture
Activity Score 40

It works.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

works idea-wise. finally good stuff from grey, new delhi!

~ old habits die hard, older ones never do ~

smilepig's picture
Activity Score 254


Dick Huges's picture
Dick Huges
Activity Score 937

Cool!!! All the media people will help you know. And they are proud there is finnally an ad made just for them.

dave78's picture
Activity Score 40


JPWrites's picture
Activity Score 238

I think that's great. What's with all the advertising from India today?

No fixed abode's picture
No fixed abode
Activity Score 380

No, no, no. This is not good. First, the point that it is an ad for industry people, second, the fact that you are homeless doesn't change the outdoors to indoors. In fact I think homeless people are all too aware they are outdoors when it's raining and blowing.

We've all seen the good work done showing home situations on the street for this problem. This is really just a trying-to-be-clever execution of the same idea.

I clicked on this ad first when I saw the thumbnail as I wanted to see what the aotw critics had to say about this, but sadly I am the only one that doesn't like it thus far.

hang-the-dj's picture
Activity Score 1262

I'm with you NFO, I couldn't agree more with everything you said.

Ney Frances's picture
Ney Frances
Activity Score 660

please don´t think too much, it will burn!!!

is there life before death?

rainman's picture
Activity Score 267

I was thinking the exact same thing. Even if some people live on the street, it doesn't make it indoors.

Disco Munky's picture
Disco Munky
Activity Score 3890

Well said. This ad is trying to be too clever.

Doin' it for the points

Global Cheese's picture
Global Cheese
Activity Score 80

Global Cheese

it's ok.
but looks like pooh.
not much happening here. move on.

No fixed abode's picture
No fixed abode
Activity Score 380

Good on you hang-the-dj. How appropriate that probably my favourite t shirt of all time says on the front : "A DJ is not a musician."

I hope your name's not Hang and you're a DJ.

hang-the-dj's picture
Activity Score 1262

Hang! That's far too cool a name for me, and thankfully I am not a DJ, I am a musician.

I want that t-shirt though!

Yes, I am an avid hater of one-ear headphone wearing fake-musicians, but also a huge Smiths fan, it's a refrain from one of their songs.

Rog's picture
Activity Score 6082

I felt it was a bit of an advertising gag at homeless peoples expense...
but then, it's not talking to homeless, is it?
It's talking to people who can help.
Well off, self obssessed pricks like us.

>>>> That's not an ad. THIS is an ad.

julezs's picture
Activity Score 100


Rog's picture
Activity Score 6082

Well off, self obssessed, bored pricks like us

good enough isn't good enough

>>>> That's not an ad. THIS is an ad.

liar's picture
Activity Score 384

This is brilliant. Powerful meaning.

rupert james's picture
rupert james
Activity Score 24


For the very few, I'm sure, that can actually see the billboard when straining out of their windows, perhaps. For the rest of us it's outdoor advertising.

And in anycase if it is positioned in front of a vast block of flats, then the media buyers have targeted the wrong audience - as if you are unfortunate enough to have to look at an ugly billboard like this one at close quarters day in day out you are probably barely only just above the poverty line yourself.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

You just proved the point of the ad - for most of us this is out-of-home advertising, but for the unfortunate ones, that live outside, this could be considered indoor - that's the whole point of the ad.
A homeless person's definition of 'home' is much different than ours. The streets are their home. So if that's the case - is this out-of-home advertising to a homeless person? - no it's not, because it's within the confines of their home.

I'm not sure if there's a single valid argument on this page. Talk about literal thinking.

And before everyone jumps all over me, let me say - I had nothing to do with this ad. I'm just tired of the negativity this site gives birth to. Some ads are good people! And they're not only in your books.

Have Heart's picture
Have Heart
Activity Score 922

An ad for ad-people. Totally forced.

truecopy's picture
Activity Score 399

This is good work. The only thing forced are the negative comments on it...

"Sex sells. Truth even better." - A friend

chimie's picture
Activity Score 156

good joke but I don't see a concept behind this. Who is the target group? What is the message?

imke's picture
Activity Score 472

"Idea never die"

Desi's picture
Activity Score 1052

Wrong logic. They mean to say that homeless person who lives on the street is actually living indoor? The concept of
I see this is an ad for 'GET OUTSIDE' magazine. And why is the site not existing?

r0ckthew0rld's picture
Activity Score 2

Dear Desi,

Tht's the whole idea.. tht for the homeless, the road is their home... thus it's
indoor advertising for him... how the homeless.

& the site exists, God knows wht u typed in!

kc_brock's picture
Activity Score 703 - This domain name expired on Mar 09, 2007.


copyanalysis's picture
Activity Score 62


iswanda82's picture
Activity Score 346

clever but..... it could be better...

brandsurgeon's picture
Activity Score 693

Hi guys... I'm new here. Glad to meet y'all. I think the idea is nice, once you get round to figuring it out. But hey, maybe the ad didn't hit its target after-all if we're so diverse on its message and the efficacy.
1. for a bill board ad, I think the message should have been more straightforward considering that motorists(primary target for billboards - i think) have just about 2 - 3 secs to read and grab the message first hand.

2. When I finally got the concept, I almost clapped for its indepth thought and brilliance... except that I feel the actual message has been totally downplayed.
3. If we must still go along with this concept, you might consider putting the message for the homeless people in larger font and have the 'indoor advertising blah blah' serve as a rider (or kicker??? I'm always mixing the two up.)
Anywayz, that's my opinion.
Forgive me for starting up with an epistle. Normally, I don't talk this much...

Most times, worst enemies used to be best friends...

brandsurgeon's picture
Activity Score 693

Oh, yeah... another thought - maybe "For Them, This is Indoor Advertising" may have worked better. Just a thought. Still don't talk this much normally....................

Most times, worst enemies used to be best friends...

aadi's picture
Activity Score 230

Clever...but better art wud hv helped...but still very powerful