Unleash your true self at indiatimes.com
Life's better in here
Advertising Agency: Bates David Enterprise, New Delhi, India
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Creative Director: Nitin Beri
Published: May 2007
I guess the point of the ad is to imply that middle-aged business men/women (+ clerks) have miserable lives from which they need to escape into a virtual reality where they can uncover their real selves? In other words: "we know your life is miserable, come here and pretend to be someone else".
Even so, although indeed, the vast majority of the wealthier Indian society consists of non-Indians, isn't it inconsiderate to not even include one ad in the series with a genuine Indian? Disregarding a significant share of your target group is not really wise.
Submitted by shaft_drive on Wed, 2008-01-09 02:56.
Encouraging people to hide their true identities on the net? Man, total genius... round of applause, everyone... even you paedophiles hiding out there in the back
are you illiterate or something? don't you get the idea? its just saying that no matter what age or kind you are, just log on to the mentioned website and open up, be your (childlike/funny) self!
Subscribe
Delicious
Digg
Reddit
Comments
Blonde Caucasian woman for an ad targetted at Indians?
Dalbir
www.AdOfDaMonth.com
I like the art, maybe there are some problems in shadows, but Its ok.
Its too literal. OK for everyday Ad.
I guess the point of the ad is to imply that middle-aged business men/women (+ clerks) have miserable lives from which they need to escape into a virtual reality where they can uncover their real selves? In other words: "we know your life is miserable, come here and pretend to be someone else".
Even so, although indeed, the vast majority of the wealthier Indian society consists of non-Indians, isn't it inconsiderate to not even include one ad in the series with a genuine Indian? Disregarding a significant share of your target group is not really wise.
"I plead contemporary insanity"
Not bad. But doesn't exite either!
type treatment is very obtrusive.
Tha fat b**** ate ma dawter an' I know yits tru!
This ad won't be running in the local media. Just for Ad sites and creativity contests.
~~this paranoid survives!~~
incorrect. i've seen 2 of these myself in the local newspapers (full page ads if im not wrong)
~ old habits die hard, older ones never do ~
Encouraging people to hide their true identities on the net? Man, total genius... round of applause, everyone... even you paedophiles hiding out there in the back
are you illiterate or something? don't you get the idea? its just saying that no matter what age or kind you are, just log on to the mentioned website and open up, be your (childlike/funny) self!
~ old habits die hard, older ones never do ~
ZZZZZZZZzzzzzzzzz.......
nice retouuhing. i done b4 tho
duende azul??
Post new comment