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dopppsy's picture
67 pencils

Simply good.

aancool's picture
90 pencils

good campaign

Guest's picture

without the caption it can be anything and thats perhaps the interesting and boring part of this ad. But on the other hand when you are asking blood from someone who has got it and you want to make him emotional enough to donate it, its not in the picture.

Guest's picture

Done by Ogilvy Chennai as a commercial. The white Santa was also done earler as an ambient idea. Done Done Done

Guest's picture

is that a kidney? or an apple? whats the red cross anyway?

popdistortion's picture
1594 pencils

I'm not a fan of this campaign. Am i suppose to paint the apple/santa/mailbox with blood? Or I donate and they use my blood in kindergarden for paint? Sorry, doesn't make me donate anything to anyone.

reena's picture
26 pencils

too good fab

Jonathan's picture

Un recurso predecible y sin ningun factor diferenciador. Pasa inadvertida y no hace q nadie done sangre.

god4me66's picture
10 pencils

it's a fill-in-the-blank-space kind of ad. The fact that the apple is not painted red suggests the reason for the ad: donate blood. simple and direct communication.

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