The Indian Premier League (IPL) India's biggest annual 20-20 cricketing event, where eight domestic teams (with Indian and International players) compete for glory.
The Task: To ignite team loyalties, and get people into the stadiums.
The Thought: It’s the fans who make the game.
This was run as an outdoor campaign across India. as well as Innovative full page print ads in India’s leading newspaper Hindustan times (and also in MID-DAY mumbai edition). where the reader was delivered a copy of Hindustan Times on the launch day morning with their chosen team captain on the front page ad.
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