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Published/Aired: 
April 2010
Description: 

The Indian Premier League (IPL) India's biggest annual 20-20 cricketing event, where eight domestic teams (with Indian and International players) compete for glory.

The Task: To ignite team loyalties, and get people into the stadiums.
The Thought: It’s the fans who make the game.

This was run as an outdoor campaign across India. as well as Innovative full page print ads in India’s leading newspaper Hindustan times (and also in MID-DAY mumbai edition). where the reader was delivered a copy of Hindustan Times on the launch day morning with their chosen team captain on the front page ad.

Print advertisment created by Ogilvy, India for Indian Premier League, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy Mumbai India
Creative Directora: Piyush Pandey, Anup Chitnis, Anuraag Khandelwal
Art Director: Priyank Bengali, Anuraag Khandelwal
Copywriter: Satish Desa
Illustrator: Illusion Co. Ltd. Bangkok

Comments (8)

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Highest Rated

ek kanya's picture
ek kanya
Activity Score 814

nithing special. good execution. good boy, photosjop artist

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Adaddicted's picture
Adaddicted
Activity Score 3435

...can I see more next year??

withalltherespects

jeff.emmanuel's picture
jeff.emmanuel
Activity Score 149

nice image!

Jeff

karim27sept's picture
karim27sept
Activity Score 52

sorry......i cant expect from oglivy.

Hiperion's picture
Hiperion
Activity Score 3138

special things...where you are?

Davosk's picture
Davosk
Activity Score 4815

Really boring and way too many.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nothing special

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fabiomarquesf's picture
fabiomarquesf
Activity Score 74

Boring campaign for a boring game.

ek kanya's picture
ek kanya
Activity Score 814

nithing special. good execution. good boy, photosjop artist

am an advertising junkie | read my flog at http://www.desicreative.com/forum

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