Indian Premier League 2010: Dhoni

The Indian Premier League (IPL) India's biggest annual 20-20 cricketing event, where eight domestic teams (with Indian and International players) compete for glory.

The Task: To ignite team loyalties, and get people into the stadiums.
The Thought: It’s the fans who make the game.

This was run as an outdoor campaign across India. as well as Innovative full page print ads in India’s leading newspaper Hindustan times (and also in MID-DAY mumbai edition). where the reader was delivered a copy of Hindustan Times on the launch day morning with their chosen team captain on the front page ad.

Advertising Agency: Ogilvy Mumbai India
Creative Directora: Piyush Pandey, Anup Chitnis, Anuraag Khandelwal
Art Director: Priyank Bengali, Anuraag Khandelwal
Copywriter: Satish Desa
Illustrator: Illusion Co. Ltd. Bangkok
Published: April 2010

8 comments

Adaddicted's picture
Adaddicted
3435 pencils

...can I see more next year??

withalltherespects

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

nice image!

Jeff

karim27sept's picture
karim27sept
52 pencils

sorry......i cant expect from oglivy.

Hiperion's picture
Hiperion
3138 pencils

special things...where you are?

Davosk's picture
Davosk
4825 pencils

Really boring and way too many.

mikeelrapido's picture
mikeelrapido
1929 pencils

Nothing special

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fabiomarquesf's picture
fabiomarquesf
74 pencils

Boring campaign for a boring game.

ek kanya's picture
ek kanya
814 pencils

nithing special. good execution. good boy, photosjop artist

am an advertising junkie | read my flog at http://www.desicreative.com/forum

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