Bye's picture
1464 pencils

Their faces aren't near shocked enough for the idea to actually come through, come on Italy.

Spanky's picture
4899 pencils

this is by far the weakest shockingly cheap campaign vw has done

Joe76's picture
772 pencils

Too bad for vw polo... and why 4 exactly executions?

ChuckNorris's picture
834 pencils

why is it written on glass?

twelve_noon's picture
617 pencils

they 're actually based on the tv spots where a man stands amazed in front of the window display of a vw dealership while a typhoon is destroying everything behind him and is approaching dangerously and a woman is bewitched by the incredible price seen on the window while a robot monster is coming near her from behind. What the print ads are missing is the 'not-so-incredible-thing' happening in the background. Why, escapes me...

On the idea, it's been done so many times by so many products that i can't even remember (an execution of this idea from altoids chocolate, won a lion this year)... The incredible but true concept was beautifully realised by DDB London and they should probably stick to that...

ziriguidum's picture
78 pencils

I like the idea but the shade underneath the car is really terrible and if it were to be written on glass it should be better shown too.

postman's picture
951 pencils

11.678 euros? Do you think they did this on purpose?

LUDOVICO_COL's picture
24 pencils

zzzzzzz......zzzzzzzzzzzzzzzzzzzzzzzzzzzzzz......Just like the 10.000 other ads from ddb milano.

Vicky's picture
375 pencils

Its a nice concept for a retail campaign, but not great.

Andal's picture
863 pencils

Smart and Funny Signature.

It's so easy to critic.

fractalrene's picture
1504 pencils

The idea is there... but there's something still missing. Maybe if the faces looked really shocked as Kris points out... or something that tells the story of the guy leaving something behind to read the text... you know...

Laurent's picture
289 pencils

about the same concept was used for second hand landrovers, much nicer in execution.

kingzeus's picture
260 pencils


"you are valued for your value so be valuable..."

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