INAIL: Let's make safety work

Man-sized world is built only with safe buildings sites.
Accident prevention policies and regular working contracts in the building industry guarantee a safer environment. For the people who build it, and for all of us, who live in a world entirely built by them. A value and a civil liability, that can finally count on a global program, which gives the right information, tools and solutions. And the more we share these values, the more effective this program will be. Learn more on

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Valentina Raccuia
Copywriter: Francesco Trapani
Photographer: LSD

March 2011


TommyO's picture
1866 pencils


elvisarias's picture
37 pencils

bring back the dummies !


Billoughsby's picture
5124 pencils

Once I built a tower, up to the sun, brick, and rivet, and lime;
Once I built a tower, now it's done. Brother, can you spare a dime?

(forgive me if the link is too literal)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
13561 pencils

What's the story behind that photo?

shahidali's picture
4069 pencils

Loved it.


Filipello Manuela's picture
Filipello Manuela
235 pencils
Filipello Manuela's picture
Filipello Manuela
235 pencils

Ah, dimenticavo il terzo clichè, "il mondo a misura d'uomo".
Ragazzi ragazzi...

(Guys guys...Very confused headline)

ronstr's picture
140 pencils

@Filipello: Brilliant research! didn't know there were that many!

mr.x's picture
996 pencils

Very good!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

oh, this again.

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