Let's make safety work

Agency Network: 
March 2011

Print advertisment created by McCann, Italy for INAIL, within the category: Public Interest, NGO.

Man-sized world is built only with safe buildings sites.
Accident prevention policies and regular working contracts in the building industry guarantee a safer environment. For the people who build it, and for all of us, who live in a world entirely built by them. A value and a civil liability, that can finally count on a global program, which gives the right information, tools and solutions. And the more we share these values, the more effective this program will be. Learn more on

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Valentina Raccuia
Copywriter: Francesco Trapani
Photographer: LSD

Comments (10)

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TommyO's picture
Activity Score 1866


elvisarias's picture
Activity Score 37

bring back the dummies !


Billoughsby's picture
Activity Score 5144

Once I built a tower, up to the sun, brick, and rivet, and lime;
Once I built a tower, now it's done. Brother, can you spare a dime?

(forgive me if the link is too literal)

That's it.

atb2005's picture
Activity Score 13557

What's the story behind that photo?

shahidali's picture
Activity Score 4069

Loved it.


Filipello Manuela's picture
Filipello Manuela
Activity Score 235
Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Ah, dimenticavo il terzo clichè, "il mondo a misura d'uomo".
Ragazzi ragazzi...

(Guys guys...Very confused headline)

ronstr's picture
Activity Score 140

@Filipello: Brilliant research! didn't know there were that many!

mr.x's picture
Activity Score 998

Very good!

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

oh, this again.