Immigration Nation, The Secret History of Us is a documentary series that reveals the shocking facts, hypocrisies and racial discrimination behind The White Australia Policy (1901-1975). To convey this message, US Sydney created a campaign that shows Australia truly as The Lucky Country....but terms and conditions applied.
Advertising Agency: US, Sydney, Australia
Executive Creative Director: Josh Moore
Art Director: Tim Chenery
Copywriter: Nigel Clark
Account Director: Alex Tracy
Agency Producer: Corinne Porter
Typographer: Luca Ionescu / Likeminded Studio