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Workers' Paradise

Agency: 
Published/Aired: 
January 2011
Description: 

Immigration Nation, The Secret History of Us is a documentary series that reveals the shocking facts, hypocrisies and racial discrimination behind The White Australia Policy (1901-1975). To convey this message, US Sydney created a campaign that shows Australia truly as The Lucky Country....but terms and conditions applied.

Advertising Agency: US, Sydney, Australia
Executive Creative Director: Josh Moore
Art Director: Tim Chenery
Copywriter: Nigel Clark
Account Director: Alex Tracy
Agency Producer: Corinne Porter
Typographer: Luca Ionescu / Likeminded Studio

Comments (7)

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Highest Rated

CommandZ's picture
CommandZ
Activity Score 2498

Yes nice job on turning that sow's ear . . .

luispiter's picture
luispiter
Activity Score 2756

nice art direcion.. i like it

miko1aj's picture
miko1aj
Activity Score 3086

I have weakness for this kind of artdirectourish yet copywritish :) ads. Greatly crafted.

Billoughsby's picture
Billoughsby
Activity Score 5138

Yes, miko. Me too. They took something to the next level that theoretically shouldn't work at all because it's too familiar.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

suresh90's picture
suresh90
Activity Score 620

cool art :)

Glut's picture
Glut
Activity Score 3935

nice art, not new idea

CommandZ's picture
CommandZ
Activity Score 2498

Yes nice job on turning that sow's ear . . .

jackblack's picture
jackblack
Activity Score 2355

Like the typography. It covers up lack of a great headline.

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