Immigration Nation: Workers' Paradise

Immigration Nation, The Secret History of Us is a documentary series that reveals the shocking facts, hypocrisies and racial discrimination behind The White Australia Policy (1901-1975). To convey this message, US Sydney created a campaign that shows Australia truly as The Lucky Country....but terms and conditions applied.

Advertising Agency: US, Sydney, Australia
Executive Creative Director: Josh Moore
Art Director: Tim Chenery
Copywriter: Nigel Clark
Account Director: Alex Tracy
Agency Producer: Corinne Porter
Typographer: Luca Ionescu / Likeminded Studio

Published: 
January 2011

7 comments

luispiter's picture
luispiter
2756 pencils

nice art direcion.. i like it

miko1aj's picture
miko1aj
3086 pencils

I have weakness for this kind of artdirectourish yet copywritish :) ads. Greatly crafted.

Billoughsby's picture
Billoughsby
5144 pencils

Yes, miko. Me too. They took something to the next level that theoretically shouldn't work at all because it's too familiar.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

suresh90's picture
suresh90
620 pencils

cool art :)

Glut's picture
Glut
3937 pencils

nice art, not new idea

CommandZ's picture
CommandZ
2494 pencils

Yes nice job on turning that sow's ear . . .

jackblack's picture
jackblack
2350 pencils

Like the typography. It covers up lack of a great headline.

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