Imedeen Tan Optimizer: Panties
Advertising Agency: Longplay Comunicacao 360º, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Photographer: Ale Torres
Other additional credits: Eduardo Gallo
Published: February 2009


14 comments
Her skin looks so weird if you look closely.
pervert, look at the ad not her skin
her skin is the ad
weird as in... it looks like skin close up?
Worked for me... now I need a cigarette :-P
Executed this way it doesn't give any new insight. Visualising the benfit of the product would mean show her taking off these "unwanted panties" somehow. (Maybe that is what the team intented to show here - in that case it is not obvious enough for me.)
i second that....
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Everartz
| Everartz |
Yeah I agree.. I think it needs a shadow under the white skin part. I think that would work a lot better.
agree, shadow would definitely make it more clear. It just looks like a normal tanline
Idiots.
It works. Leave a tanline... well guess what, she's left a tanline. Oooh, we neeeeed a shadow because my wittle bwain can't understand.
fuck an old idea, done for Bose headphones
Really? Bose headphones were selling a tanning solution?
plus a set of strings :D
DISGUSTINGGGG, in all ways,