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25 comments

postman's picture
postman
951 pencils

So because it's a megascreen, you can still watch the movie even though these poeple sit in front of you, right? But where does it say so in the ads?

B128's picture
B128
392 pencils

I don't think I would have understood these if I'd not read your post postman.

Maxwedge's picture
Maxwedge
558 pencils

Word that.

"No problem, we have Megascreen." (or something as equally lame)

These do not say - big entertainment to me. The fact that people are facing a black space doesnt help this. Maybe its just their branding but probably needs an element that looks like a movie poster possibly. That Megascreen logo needs a facelift, looks like sommet that belongs on a chewing gum pack.

Guest2's picture
Guest2

Brilliant.
Can be worded, but who doesn't know ehat IMAX is? Subtlety works too.

eyeopener's picture
eyeopener

So boring. So seudo intelectual and seudo clever

Headlesshorseman's picture
Headlesshorseman
22 pencils

I want to like these, but it's just not true. If there was a guy with a hat or an afro in front of you it would still get in the way.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I've been to three different Imax theaters in three different states and they ALL had stadium seating at pretty steep levels. So, the head of a guy in front of me getting in the way was never a problem. Even if he had on a sombrero, it wouldn't be sitting directly at my eye level. That screen is HUGE!
There's usually a warning message at the beginning telling you what to do if you experience a motion sickness (simply close your eyes or look away from screen, duh!) because you REALLY get sucked into the motion and feel like you're flying or falling off a cliff... It gets worse if it's a 3-D movie!

Idea machine's picture
Idea machine
166 pencils

this is too many steps to figure out and once solved you then realise that no matter how big a screen a hat that big will block some part of the screen

martin's picture
martin

no ocupa ninguna palabra, la imagen connota todo lo que quiere transmitir, no es necesario decir una sola palabra, por otra parte nos invita a pensar y esforzarnos un poco para ver de que se trata, la imagen ligada a IMAX son mas que suficientes

aRs...'s picture
aRs...

Estaría mejor como la anterior que presentaron para Imax, en el que se ven sombras de mano, que fuera la meega pantalla y una persona ahi en chiquito con el sombrero.. sin que afecte en nada.

aadi's picture
aadi
230 pencils

I jus dont get it... some copy would have certainly helped...

Spanky's picture
Spanky
4898 pencils

showing the back of someone's head does nothing to make me want to go to the movies. in fact, it has the opposite effect.

Corbeen's picture
Corbeen
1070 pencils

we have the oposite solution of this

Spankiller's picture
Spankiller

Oh, Spanky the Racist again.

mickeytrikha's picture
mickeytrikha
21 pencils

I THINK IT'S A NICE CAMPAIGN.
I REQUEST PEOPLE COMMENTING ON THESE ADS TO PLEASE CHURN THIS KIND OF WORK AND THEN SPEAK.
Its become a habit that everyone gives comments which are not appropriate. and comments that are completely redundant.
guys start respecting creative.

Disco Munky's picture
Disco Munky
3900 pencils

With a few alts, this would make a nice billboard.

Doin' it for the points

djakuza's picture
djakuza
517 pencils

this campaign is so wrong and boring! i'm soo disgusted!!

Guest35's picture
Guest35

You are not obliged to see it. Try some porn on the web.

JAGGY's picture
JAGGY
1382 pencils

It's pretty obvious. U r supposed to be *dat* creative guys.

Jaggy, MICA Ahmedabad

Arad Magaña's picture
Arad Magaña

Too boring, all executions are the same.
When you see it you cant understand it well what is the point.

Advertising was not invented to make think.

sold's picture
sold
3219 pencils

muito ruim

anarkist's picture
anarkist

THIS IS A GREAT CAMPAING!!!

COME BACK WORK GUYS!

1983's picture
1983
148 pencils

I Think this idea is a lot of crap..if only "super inteligent advertiser brains" get it and kids (the target) don't it doesn't work.

G_Patterson's picture
G_Patterson
42 pencils

Could Ivan please show me how to block Spanky.

I don't feel I should have to stand his behaviour or language.

LoweMX what's wrong with you?'s picture
LoweMX what's w...

I don't think it's clever. It's rather obvious and I don't think it's particularly exciting. IMAX Screens are.

I don't get why so many people think this is an intellectal approach, it's just a silly joke. It's no surprise coming from Lowe Mexico. Sorry guys, this scam won't get you an award (at least a decent one).

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