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IMAX is believing, Explosion

Agency: 
Published/Aired: 
May 2012
Description: 

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Comments (6)

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Highest Rated

phoamcor's picture
phoamcor
Activity Score 1284

This is not even remotely good enough to be student work.

feysal's picture
feysal
Activity Score 2565

wow now this is nice!!!!!! impressive! awesome typography and light fx

groovy baby!

advocate's picture
advocate
Activity Score 268

sorry, no

chuckieT's picture
chuckieT
Activity Score 680

If I saw this campaign at a student portfolio night, I would think it is solid, but nothing exciting. The headline formula gets repetitive, none of the lines are particularly amusing and the art direction isn't very interesting.

kleenex's picture
kleenex
Activity Score 44095

Love the font work.

charithco's picture
charithco
Activity Score 266

awesome front work

"Art is my life's satisfaction"

phoamcor's picture
phoamcor
Activity Score 1284

This is not even remotely good enough to be student work.

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