IMAX: IMAX is believing, Dive

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Advertising Agency: Sid Lee, Montreal, Canada
Creative Directors: Jessie Sternthal, Yann Mooney
Art Director: David Bombardier
Copywriter: Jessie Sternthal
Additional credits: Sylvain Jacques, Sarah Dery, Sonya Bacon, Vincent Malo, Marie-Julie Cossette, Thomas Hougaz, Éliane Rondou

Published: 
May, 2012

2 comments

salil.sharma's picture
salil.sharma
2428 pencils

good

Designer Don't Do Different Things
They Do Things Differently

mark3r's picture
mark3r
1949 pencils

Solid art and concept, works for me.

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