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IMAX is believing, Dive

Agency: 
Published/Aired: 
May 2012
Description: 

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Comments (2)

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Highest Rated

mark3r's picture
mark3r
Activity Score 1949

Solid art and concept, works for me.

salil.sharma's picture
salil.sharma
Activity Score 2428

good

Designer Don't Do Different Things
They Do Things Differently

mark3r's picture
mark3r
Activity Score 1949

Solid art and concept, works for me.

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