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IMAX is believing, Dive

Agency: 
Published/Aired: 
May 2012
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Description: 

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

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Highest Rated

mark3r's picture
mark3r
1949 Activity Scores

Solid art and concept, works for me.

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