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IMAX is believing, Dive

Agency: 
Published/Aired: 
May 2012
5224
Description: 

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Print advertisment created by Sid Lee, Canada for IMAX, within the category: Recreation, Leisure.

Comments (2)

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salil.sharma's picture
salil.sharma
Activity Score 2428

good

Designer Don't Do Different Things
They Do Things Differently

mark3r's picture
mark3r
Activity Score 1949

Solid art and concept, works for me.

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