IMAX: IMAX is believing, Dive

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Advertising Agency: Sid Lee, Montreal, Canada
Creative Directors: Jessie Sternthal, Yann Mooney
Art Director: David Bombardier
Copywriter: Jessie Sternthal
Additional credits: Sylvain Jacques, Sarah Dery, Sonya Bacon, Vincent Malo, Marie-Julie Cossette, Thomas Hougaz, Éliane Rondou

May 2012


salil.sharma's picture
2428 pencils


Designer Don't Do Different Things
They Do Things Differently

mark3r's picture
1949 pencils

Solid art and concept, works for me.

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