Advertisement

IMAX is believing, Caught

Agency: 
Published/Aired: 
May 2012
Description: 

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Comments (1)

Log in or register to post comments

Highest Rated

salil.sharma's picture
salil.sharma
Activity Score 2428

this one best all of them

Designer Don't Do Different Things
They Do Things Differently

salil.sharma's picture
salil.sharma
Activity Score 2428

this one best all of them

Designer Don't Do Different Things
They Do Things Differently

Advertisement