IMAX: Flight

Turn your phone off during the flight.

Advertising Agency: LOUD, Sydney, Australia
Creative Director: Andy Firth
Art Director / Illustrator: Mo Shono
Copywriter: Luke Fox
Photographer: Mark Mawson

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8 comments

287 pencils

VicomteThursday, March 20, 2008 - 09:59

Very nice work. The campaign is beautiful.

3067 pencils

LeeHarveyThursday, March 20, 2008 - 10:10

The other two are awesome, this one a bit too fake....

274 pencils

Mtl DaveThursday, March 20, 2008 - 16:08

true

832 pencils

monicamexicoThursday, March 20, 2008 - 18:33

Eh.

10689 pencils

Jet Propulsion LabFriday, March 21, 2008 - 00:03

I am their target.
And yet, they've totally succeeded in missing me. By a mile.

Not intellectually stimulating, it's not telling me anything new about the IMAX theater, not appealing to my senses in any way, hell, I didn't even get a cheap laugh out of it...

My next $10.00 will be spent at a multiplex cinema near me.

3241 pencils

krautlandThursday, March 20, 2008 - 23:45

I saw this first and didn't get it.
shit execution.

290 pencils

halfstringFriday, March 21, 2008 - 02:41

Cheesy and her feet looks a little bruised.

31 pencils

shailendraFriday, March 21, 2008 - 04:32

Ah! that's great job you done, the whole campaign is beautiful

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