IMAX Corporation: IMAX is believing, Explosion

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Advertising Agency: Sid Lee, Montreal, Canada
Creative Directors: Jessie Sternthal, Yann Mooney
Art Director: David Bombardier
Copywriter: Jessie Sternthal
Additional credits: Sylvain Jacques, Sarah Dery, Sonya Bacon, Vincent Malo, Marie-Julie Cossette, Thomas Hougaz, Éliane Rondou
Published: May 2012

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6 comments

feysal's picture
feysal
2180 pencils

wow now this is nice!!!!!! impressive! awesome typography and light fx

groovy baby!

advocate's picture
advocate
268 pencils

sorry, no

chuckieT's picture
chuckieT
680 pencils

If I saw this campaign at a student portfolio night, I would think it is solid, but nothing exciting. The headline formula gets repetitive, none of the lines are particularly amusing and the art direction isn't very interesting.

kleenex's picture
kleenex
26308 pencils

Love the font work.

charithco's picture
charithco
177 pencils

awesome front work

"Art is my life's satisfaction"

phoamcor's picture
phoamcor
1284 pencils

This is not even remotely good enough to be student work.

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