Image Hair Group: Hairbeard, 2

Advertising Agency: Euro RSCG Duesseldorf, Germany
Chief Creative Officer: Felix Glauner
Creative Directors: Oliver Hilbring, Jon Vall
Art Director: Ingmar Krannich

Copywriter: Christian Kroll

Postproduction: Peter Holzportz
Account: Daniel Grube
Published: 2011

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28 comments

morse's picture
morse
15671 pencils

It looks cool, but I have seen this somewhere... Anyone?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

just's picture
just
150 pencils

it's a rip off http://moustair.com/

beingofageoldgrace's picture
beingofageoldgrace
335 pencils

nope, just go to moustair, look at the credits and try to find out where the moustair guy is working

mewot's picture
mewot
2 pencils
bobby666's picture
bobby666
1460 pencils

rip off or not... its good stuff...

goranflr's picture
goranflr
258 pencils

Rip off? They took the visual idea from somebody else, but that doesn't make it a rip off. A rip off is to have the same idea concept and the same visual logic of another ad. This is just taking a resource that exists somewhere else (not an ad) and transform it into an ad. The originality is in the perspective you give to that visual, in the idea of the ad, not in the visual resource.
In the same way, if I do an ad with a photo of an elephant, then it's a rip off, because lots of people already took photos of elephants already... The "Fountain" of Duchamp is a rip off also then, because the urinal he used was already made by somebody else... or this Nike ad would be a rip off, because the visuals were already used by the news:

http://www.youtube.com/watch?v=gWBTNPTAJTc&feature=player_embedded

Come on, people, get real. Realize about the difference between a rip off and a clever added point of view to a borrowed visual resource so that it becomes an ad that communicates clearly a message. I think this campaign is simple and good.

chuckieT's picture
chuckieT
680 pencils

blah blah blah... you're a hack too goranflr

Art_Work's picture
Art_Work
29 pencils

In this case it's not strictly about the visual being ripped off, it's the idea behind the visual they ripped off. If it was a general image like an elephant ... hey no problem because there's no idea there.

Art_Work's picture
Art_Work
29 pencils

In this case it's not strictly about the visual being ripped off, it's the idea behind the visual they ripped off. If it was a general image like an elephant ... hey no problem because there's no idea there.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Good one

ambareeshashirivaram's picture
ambareeshashirivaram
105 pencils

ok

IdiAmin's picture
IdiAmin
8 pencils

This isn't advertising.

This isn't creative.

It's not like the photo project (a worldwide internet hit) that you have ripped off has even been altered. You've not even gone to the bother of creating your own interpretation of the original artists work.

This is the worst kind of plagiarism.

Shame on you.

IdiAmin's picture
IdiAmin
8 pencils

Ah. Just noticed that the creative director came up with the idea.

Okay.

Double whammy I guess.

Get your own idea out in the public so you get the credit.

Then give it to a brand to use.

If you can call your local barber's a 'brand'. But hey ho. Credit where it's due. I do like the 'moustair' concept.

esia's picture
esia
239 pencils

@goranflr:
You´re right with: "same picture = same idea = ripp off" doesn´t work. But the logic "transform something that wasn´t used as an ad before becomes a new idea" is totally bullshit.
In this case the only idea of the advertisers is putting the logo below the existing visual. And the great part of this work ist the visual. So the greatness of this work was done before.
Similar message with an even better visual you can find here: http://www.coloribus.com/adsarchive/outdoor/grundig-beard-trimmer-old-...

However, i like these ads.

goranflr's picture
goranflr
258 pencils

Well, if you call bullshit to that, then you're calling bullshit not only to several cannes winner ads, but to lots of big artists' works, namely Andy Warhol, or Duchamp, who I already named before.
So, in your poorly based opinion, this ad is a rip off too:

http://www.youtube.com/watch?v=Mtq1BQEQKgg

Ripped off from this:
http://www.youtube.com/watch?v=HPYLvnTZXW4

Lots of ads are "ripped off" from real life. You notice a behavior in people, you just put in on screen and put a copy and a logo at the end. That's advertising, and good one.

The Toshiba Space Chair then also is a rip off, because already somebody sent a chair to space in a weather balloon with cameras much earlier. The creative team saw that and thought about making it an ad, so they did the experiment again, with cameras, and just put a copy that transformed the experience in something relevant for the brand...

You should go a bit back and realize how many brilliant ads have been done just taking a piece of reality (even an existent photo, or an existing headline on the newspaper, etc.) and adding a copy that brings that to another dimension and a totally different perspective, so that people who may have seen the same visual before think: "Oh, I never thought it in this way".

esia's picture
esia
239 pencils

"and adding a copy that brings that to another dimension and a totally different perspective, so that people who may have seen the same visual before think: "Oh, I never thought it in this way"."
Exactly. Thats my point.

Billoughsby's picture
Billoughsby
5091 pencils

Question of ripoff aside, this is just another freakazoid photoshop atrocity like the whole "let's put their faces on upside down" mess that was on here several months ago. You don't have to go as far as ripoff when it's a fail otherwise.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

With B'by on this one - making faces look unnatural makes them... unnatural.

albinojc's picture
albinojc
232 pencils

Creepy.

cargocollective.com/albinojc

vote4pedro's picture
vote4pedro
4601 pencils

haircuts for mutants, freaks and other various societal outcasts.

Lawson Hembree's picture
Lawson Hembree
456 pencils

So this is what Jay Leno's chin REALLY looks like...

kleenex's picture
kleenex
26920 pencils

not great.

karmacoin's picture
karmacoin
688 pencils

This would work awesomely in a different way too, but, ideas co$t

CACAHD's picture
CACAHD
1732 pencils

it's a JOE LAPOMPE!

iambusy's picture
iambusy
2219 pencils

i like it...

busy.

AdMiss's picture
AdMiss
4 pencils

Loved Moustair.com, doesn't work as an ad - no concept, just funny picture. Yes all ideas are plucked from the ether - Paul Arden etc, but if you're going to take something good/cool/original/loved and then just slap a brand on it then we fulfill our role as the industry everyone loves to despise.

jackblack's picture
jackblack
2261 pencils

Kinda freaks me out.

fotdot's picture
fotdot
673 pencils

Very strange but i laugh.

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