illy: Capsule

The entire espresso world in an illy capsule
To discover the espresso world you need the one and only, outstanding quality blend of illy. Deriving from 9 varieties of 100% authentic Arabica coffee, this blend remains unchanged in more than 140 countries worldwide. You need a barista for the perfect interaction of coffee and water, at the precise time and temperature. Pre-infusion, a pause and finally brewing of the ultimate, velvety espresso with its characteristic lasting cream... Or you simply need an illy Iperespresso capsule, which encloses everything inside of it.

Advertising Agency: TBWA\ATHENS, Athens, Greece
Creative Director: Panagiotis Tzempelikos
Art Director: Popi Vagianou
Copywriter: Valia Papadimitraki
Photographer: Tasos Vrettos
Director of Account Management: Panagiotis Daris
Account Director: Kim Stamiris
Print Production Manager: Tasos Petrakopoulos
Published: February 2011