March 2010

Print advertisment created by Thename, Italy for il manifesto, within the category: Media.

These are hard times for the press.
According to Reporter Sans Frontières, Italy ranks 49th in the world for freedom of the press. Help us remain a free voice. Subscribe to il manifesto.

Advertising Agency: TheName, Rome, Italy
Executive Creative Director: Carlos Anuncibay
Creative Directors: Alessandro Izzillo, Daniele Dionisi
Art Director: Alessandro Izzillo
Copywriter: Daniele Dionisi
Account Director: Luca Micheletta
Photographer: Andrea Melcangi

Comments (18)

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Highest Rated

Manish Sharma's picture
Manish Sharma
Activity Score 45

I like the idea.

dthlb72's picture
Activity Score 545


shitmonk's picture
Activity Score 465

unlucky for this ad, the French one owns the subject. weak.

dxtr's picture
Activity Score 2

Well, I like it. Good work.
What's it to it some french has done a campaign on the same subject but with different execution before?
Fiat shouldn't be allowed to promote their cars because Peugeot has already done so?

shitmonk's picture
Activity Score 465

I've seen two campaigns from two different countries within 5 minutes, that's a good function of this site imo, you can compare two different ideas on the same subject. "Free Press" in this case. Nothing i say is about being allowed or not, i find this one very weak compared to the other. Plus, in an obstacle race a skilled runner jumps over all the obstacles, so i don't think this represents -in a satisfying manner- the restrictions that journalists face.

atb2005's picture
Activity Score 13557

I think you are taking this too literally. Hence, you are making the argument that skilled runners jump OVER all those "obstacles" which means they overcome them, so journalists should too. Just think of this as a metaphor for an obstacle or restriction in general. Don't overanalyze it. I agree French campaign is more original.

shitmonk's picture
Activity Score 465

i will overcome my tendency to overanalyze and taking metaphors too literally in time hopefully.

karan raghav's picture
karan raghav
Activity Score 210

good idea...

atb2005's picture
Activity Score 13557

Excellent work.

Blashyrkh's picture
Activity Score 32882


satrianee's picture
Activity Score 3748

This metaphor suits more for "a race of the writing skills" other than the "obstacles for the press" isn't it?

luispiter's picture
Activity Score 2756

thats ok... no wow.. but interesting

shahidali's picture
Activity Score 4069

with 49th position, Its clear that press is full of obstacles in italy. how subscribing to il manifesto will help freedom of press, that link is missing. nice art work though.


Adaddicted's picture
Activity Score 3435

This is cool!


jesuisclaireg's picture
Activity Score 2

i like it!
good job dan&alex!

Sarah80's picture
Activity Score 207

Finally, something new.
Excellent work!

Vivated's picture
Activity Score 2

Molto bello e molto vero. Vale anche per la bella pubblicità, che in Italia ha sempre infiniti ostacoli. Bravi Dan e Izz, all'ADCI questo meritava un premio.

This is beautiful and true. It's the same for good avertising, full of obstacles in Italy.

Meshrum's picture
Activity Score 281

Nice work.

Manish Sharma's picture
Manish Sharma
Activity Score 45

I like the idea.