IKFI delhikarate.in: Gun

IKFI, Classes begin Nov 15. For details log on to www.delhikarate.in

Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Officer: Ashish Chakravarty
Creative Directors: Kapil Batra, Rohit Devgun
Art Director: Nasheet Shadani
Copywriter: Kapil Batra
Illustrator / Designer: Nasheet Shadani
Published: November 2010


hambone's picture
12 pencils

I'd like it as a poster art on the wall, but I don't think it is effective as an Ad for Karate Class.

Nasheet's picture
87 pencils

these are posters too

thedesignaddict's picture
5393 pencils

The art is nicely executed, but the message is cryptic.

Cutarica's picture
3451 pencils

how it is criptic? "we train you in martial arts to be as deadly as a gun"

atb2005's picture
13567 pencils


You were able to figure out that that was a GUN on your own? I don't think so. You did because it was in the title of the ad.

Great execution; love the feel/quality of these images BUT they are cryptic indeed (it's not the message that's cryptic).

Cutarica's picture
3451 pencils

Sorry, it's pretty clear and suggestive for me, depends on each person's manner of perception.

mnjj.shrm's picture
16 pencils

nice execution......good idea...i love the feel of screen print in this ads...good job.

Billoughsby's picture
5091 pencils

This is one of those instances where the view size is the absolute make or break. Viewed as a thumbnail, this just looks like an overly stylized drawing of a gun. Viewed full size, it becomes instantly clear what they're getting at. Assuming most people who plan to take martial arts have "body as a weapon" in mind anyway, this works because it plays right to that. Nice look, pretty good sell.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Dat Le's picture
Dat Le
20 pencils

I like the visual and the art direction! Great look and very simple as well!

Nude Copy's picture
Nude Copy
1058 pencils

No Billoughsby. Im interested in martial arts. But this ad won't appeal to me the way u said. It is very weak

picntype's picture
149 pencils

Fairey Shepard did some freelance for Indian agency? Maybe, neighbor who inspired his work? :)

jackblack's picture
2328 pencils

Not great.

shahidali's picture
4067 pencils

I like it. Excellent. There's a retro effect wisely used. Should be effective as a poster too.


Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Great concept for Delhi crowd. It will draw the attention of the people.

Dharmesh Padia

Glut's picture
3947 pencils

Nice art work. The message of the series is wrong, martial arts are not for killing ,just for self defense.

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