Ikea: Tool
Creatives: Dina Rüwe, Ratko Cindric, Mary Romero
Via: newcreatives
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12 Comments
Nice. Simple and straight to the point. Maybe they could have panned out a little so this guy's crotch isn't in my face, but hey!
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Flush it
Some guy's junk, brought to you by IKEA
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
not bad for student work. they executed the strategy well. it only takes an allen wrench to put it together. but i don't care for the strategy. it reminds me of how much of a pain in the ass it is to put their furniture together. even if it is with one tool.
exactly what i thought. it just reminded how much you come to hate one simple tool in the period of putting together a simple shelf unit named lorksa.
Ikea....50 cents for a sausage.
Solid student work.
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brandon
www.brandonknowlden.com
Cool idea. The art direction is too basic, it needs more work, but this ad is worth it. Well done!
ok for stufent work. agree with all the opinions up there, specially with spanky... be careful not to remind the consumer about what´s may be "negative" to them...
i´ve suffered also with this damn little tool, sounds easy but many times you need 2 people to put the nasty thing together!! It´s really horrible.
But again, the ad is a nice one for being student´s work. keep up!
Well-done!
It's not that horrible, trolly nice.
Nice idea. Message directly givent to the customer.