Rachel.Mann's picture
450 pencils

Nice. Simple and straight to the point. Maybe they could have panned out a little so this guy's crotch isn't in my face, but hey!

flush daniel toilet's picture
flush daniel toilet
12 pencils

Flush it

mikelite's picture
1031 pencils

Some guy's junk, brought to you by IKEA


Spanky's picture
4899 pencils

not bad for student work. they executed the strategy well. it only takes an allen wrench to put it together. but i don't care for the strategy. it reminds me of how much of a pain in the ass it is to put their furniture together. even if it is with one tool.

sloppy4's picture
1494 pencils

exactly what i thought. it just reminded how much you come to hate one simple tool in the period of putting together a simple shelf unit named lorksa.

Nthngmn's picture
626 pencils

Ikea....50 cents for a sausage.

bknowlden's picture
3647 pencils

Solid student work.

fractalrene's picture
1504 pencils

Cool idea. The art direction is too basic, it needs more work, but this ad is worth it. Well done!

adrianapr's picture
1238 pencils

ok for stufent work. agree with all the opinions up there, specially with spanky... be careful not to remind the consumer about what´s may be "negative" to them...

i´ve suffered also with this damn little tool, sounds easy but many times you need 2 people to put the nasty thing together!! It´s really horrible.

But again, the ad is a nice one for being student´s work. keep up!

super calibara's picture
super calibara
176 pencils


thony troll's picture
thony troll
42 pencils

It's not that horrible, trolly nice.

hadrianapolis's picture
733 pencils

Nice idea. Message directly givent to the customer.

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