IKEA: Store Opening

Advertising Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Tom Hauser, Dirk Siebenhaar
Art Directors: Tim Hartwig, Djik Ouchiian, Stefan Schoembs
Copywriters: Ole Lisberg, Martin Grass, Tom Hauser
Advertiser's Supervisors: Claudia Willvonseder, Gerrit Kaminski
Account Supervisors: Denise Ewald, Thomas Canzer, Laura Becker

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10 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Yep. About 7 is right.
But a Cannes Lion?

Will Think for Salary

Reality Check's picture
Reality Check
1801 pencils

IKEA: Store Opening is defiantly, refreshingly unhip.

AdBuzzer's picture
AdBuzzer
1168 pencils

I like the idea - it perfectly communicates the uniqueness of this brand and the company's business model.

Taylormade's picture
Taylormade
412 pencils

Did this win a Lion? So did that flat pack Ikea banner. I need to figure out how to do a flat pack TV spot or flat pack billboard and maybe I'll scoop one up too.

ace85le's picture
ace85le
3939 pencils

It's kind of expected to me.

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Marcupolo's picture
Marcupolo
206 pencils

nice concept !

advertising ninja's picture
advertising ninja
589 pencils

no way this can win a lion. must be a mistake.

dean viii's picture
dean viii
1676 pencils

nice.

Green_DNA's picture
Green_DNA
26 pencils

The champagne bottle is a cute touch.

dean viii's picture
dean viii
1676 pencils

If something is going to win at Cannes, this is far more deserving than some.

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