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Sofa

Agency Network: 
Published/Aired: 
March 2016

Print advertisment created by DDB, Germany for IKEA, within the category: House, Garden.

Whatever you decide, we deliver.

Advertising Agency: DDB, Germany
Creative Directors: Ricardo Wolff, Gabriel Mattar
Art Directors: Alberto Espeja, Mahmoud Fathy
Copywriter: Federico Vico

Comments (8)

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Highest Rated

Reality Check's picture
Reality Check
Activity Score 2539

The infographic approach is overall just a little too intricate, too jumbled, for me to praise it, but it has charm, and I feel a lot of affection for it.

Reality Check's picture
Reality Check
Activity Score 2539

The infographic approach is overall just a little too intricate, too jumbled, for me to praise it, but it has charm, and I feel a lot of affection for it.

SmAsh's picture
SmAsh
Activity Score 590

...and there's more than one execution...10 out of 10 for effort.

kleenex's picture
kleenex
Activity Score 49042

I do not think the ads are bad at all.

damnson's picture
damnson
Activity Score 11517

I feel sorry for both the art director and the copywriter.

An axe murderer of ads.

Reality Check's picture
Reality Check
Activity Score 2539

@ damnson
Let's not forget the studio artist!

Spartan's picture
Spartan
Activity Score 58

Lol! Don't feel for them, they got themselves into this mess

The trouble is, you think you have time.

Billoughsby's picture
Billoughsby
Activity Score 5144

Well-organized, funny. The harshest knock I'll offer is that I don't think anyone actually spends more than 6 seconds on a sprawling field of interlocking bits like this. Maybe that's enough. But I agree with other commenters that the ad inspires affection.

That's it.

MatthC's picture
MatthC
Activity Score 144

Solidarity with the Art Director. ;-)

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