Ikea: Sofa

Up to 50% off.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Bert Peulecke, Stefan Schulte
Creative Directors: Dennis May, Tim Stuebane
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff

Related videos by Shutterstock

20 comments

bompa's picture
bompa
318 pencils

Nice campaign. Good job guys.

Guest's picture
Guest

I think I kinda get it. Still, don't think it makes all that much sense.

Guest's picture
Guest

I think Ikea deserve much, much more.

Guest's picture
Guest

Retail and creative. Fresh and inspiring work.

Guest's picture
Guest

i think the core idea of the campaign is excellent especially for retail , but the creative executive is not fresh.

Guest's picture
Guest

This is only 50% of an idea

albfej's picture
albfej
37 pencils

I think is a very good idea. I like it...

TRICKY's picture
TRICKY
3950 pencils

Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

Stevil's picture
Stevil
108 pencils

OMG!!! Mr. Thumbs actually likes something! I've just returned from the weekend and have been looking at most of the ads from the past few days... and it seems that you have "commented" (ie: posted a corny image of a thumbs down) on almost every ad! Now, this all well and good. However, why not offer some constructive criticism or a well explained reason why you did not like any of the ads. We are all professionals here, and post our work and comments to get professional feedback from our peers. What kind of response would you get in the real world if you only communicated with your thumbs?!

TRICKY's picture
TRICKY
3950 pencils

thumb up means i like
thumb down means i dont like
two thumbs up means super
two thumbs down means i really dont like
clear?

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

Stevil's picture
Stevil
108 pencils

Again, It is not whether or not you like it, it is more the reasons why you do or do not like it that are important! And if you don't like or "really" don't like an ad, it would be courteous to offer up a reason or a suggestion. That's all I was pointing out. I just happened to see 10 or more thumbs down with no explanation or "comment" as the name suggests. I didn't mean to offend. Good Day!

bill_boonie's picture
bill_boonie
115 pencils

I dunno if I saw one of these ads in a mag and I wanted to buy a couch, my 1st thought is that when you buy the couch you get a free single seater.

Guest's picture
Guest

what i got out from these ads is that this furniture is like a couple wanting to have a child..and that makes sense to me..a lot of sense!

Black Fauns's picture
Black Fauns
137 pencils

sweet. nice work.

Renan Correa's picture
Renan Correa
186 pencils

-------------------------
www.cargocollective.com/renancorrea

eldeadevis's picture
eldeadevis
306 pencils

Just saw it on the recent Archive. I think it works pretty good.

Chris's picture
Chris
1987 pencils

not bad

Guest's picture
Guest

boring, way too simple.

Guest's picture
Guest

done best by jwt argentina for hsbc, won in cannes 2 years ago i think, sorry.

capywriter's picture
capywriter
5511 pencils

mmm... for me the visual doesn't communicate what they want it to communicate. It seems clever, but in the end it's not.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments