IKEA: Sliding Doors

Advertising Agency: 303, Perth, Australia
Creative Director: Lindsay Medalia
Copywriter: Richard Berney
Art Director: Richard Berney
Account Manager: Jane Natalizio

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20 comments

Guest's picture
Guest

very nice!

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

lol, that's just great ;p

tirthomitro's picture
tirthomitro
2696 pencils

too good for words

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

normal people won't flip paper like this... so sad.

Guest's picture
Guest

por favor first read the text (slide to open) and than comment. дякую за увагу.

Guest's picture
Guest

It don't slide... not good

Guest's picture
Guest

The two guests above me are either idiots or art institute drop outs.

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

brilliant

everartz's picture
everartz
7589 pencils

how does it slide? its good but i cant imagine the mechanism in a paper

| Everartz |

rolling.stone's picture
rolling.stone
2740 pencils

i also have same doubt

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~ Quite obviously, I have gathered no moss ! ~

dancamo's picture
dancamo
48 pencils

you slide the middle pages of the newspaper, the rest of the ad (the inside of the wardrobe) is on a seperate page which is shown when you slide.
And normal people would slide it as it says "slide to open"

genius idea!!!

Guest's picture
Guest

fake

silvi's picture
silvi
4172 pencils

I want work for Ikea. I love all they does.

Guest's picture
Guest

Sexy idea. Very Swedish.

hagemony's picture
hagemony
335 pencils

wonderful!

Guest's picture
Guest

Ohhhh... spooky.....

Juan Cabral's picture
Juan Cabral
709 pencils

Effective, but boring.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

gmint7's picture
gmint7
2685 pencils

come on...

:::J:::

anHiiieeta's picture
anHiiieeta
328 pencils

Amazing!!!!!!!!! i wish i would have done it ;)

Guest's picture
Guest

so clever...I like it!

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