IKEA: Save, 3

Save even when you're not. Make every hour Earth Hour. LED lights use 85% less energy than incandescent bulbs.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Leo Zhang, Jeffrey Sun, Jay Qian
Art Directors / Illustrators: Jeffrey Sun, Peggy Wang, Woody Pan
Copywriters: Jay Qian, Chiao Woon Lim
Published: March 2014

1 comment

VeronicaFranco's picture
669 pencils


“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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