IKEA: Save, 2

Save even when you're not. Make every hour Earth Hour. LED lights use 85% less energy than incandescent bulbs.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Leo Zhang, Jeffrey Sun, Jay Qian
Art Directors / Illustrators: Jeffrey Sun, Peggy Wang, Woody Pan
Copywriters: Jay Qian, Chiao Woon Lim

March 2014

1 comment

jakela's picture
7 pencils

wow . this is shit work. from Idea, copy to art direction. Ballsy to post it though.

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