IKEA: Sales, Lamp

Sales up to 40%. You can get more.

Advertising Agency: AUGE HEADQUARTER, Milan, Italy
Chief Creative Officers: Federica Ariagno, Giorgio Natale
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Directors: Federico Grassi, Williams Tattoli
Copywriters: Niccolò Bossi, Anita Rocca
Photographer: Lucy
CGI: Lucy

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14 comments

Anne's picture
Anne
507 pencils

Sorry. I'm not sure.

pierrelastname's picture
pierrelastname
2869 pencils

no no, nothing new.

EGMONT's picture
EGMONT
124 pencils

The best among the 3.

Sweetapple's picture
Sweetapple
62 pencils

Like the Ikea ads very simple very smart.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmm not so special.

Hadrons's picture
Hadrons
5743 pencils

Bad

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ramat Ajala's picture
Ramat Ajala
604 pencils

My feeling is that you get only the boxes of the lamp. So less, not more.

daniela zorzi's picture
daniela zorzi
6 pencils

Clever!

Sweetapple's picture
Sweetapple
62 pencils

I think you should consider the boxes are with furniture inside, not without. So you can bring more with you, not just what you was expected to bring. This is what I got.
Cheers guys.

blacksmurf's picture
blacksmurf
200 pencils

WTF does what you said mean? explain it to me clear: you buy many furnitures due to the 40% salesand with them you make a lamp...SO!?!?!??!?!?!
What does this mean!?!?!?!?!

easy to say "art director".

Roger Keynes's picture
Roger Keynes
5498 pencils

Yep.

Will Think for Salary

rodrigo champ's picture
rodrigo champ
82 pencils

No

iambusy's picture
iambusy
2219 pencils

no

busy.

talkingisfree's picture
talkingisfree
2571 pencils

Quite bad, I see where they are trying to do but this is not doing it.

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