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Sales, Chair

Agency: 
Published/Aired: 
January 2012
Description: 

Sales up to 40%. You can get more.

Advertising Agency: AUGE HEADQUARTER, Milan, Italy
Chief Creative Officers: Federica Ariagno, Giorgio Natale
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Directors: Federico Grassi, Williams Tattoli
Copywriters: Niccolò Bossi, Anita Rocca
Photographer: Lucy
CGI: Lucy

Comments (18)

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Highest Rated

beau_design's picture
beau_design
Activity Score 62

Just ok. Ikea needs better than that.

pierrelastname's picture
pierrelastname
Activity Score 2869

no no, nothing new.

khronos's picture
khronos
Activity Score 998

this whole campaign is a colossal waste of money

EGMONT's picture
EGMONT
Activity Score 124

Not agree. It' a clear simple Ikea campaign. Great brand value and straight to the point. Good job for me.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I agree.

Sweetapple's picture
Sweetapple
Activity Score 62

Love all the Ikea campaign, always so smart.

shortleif's picture
shortleif
Activity Score 201

I assume the copy was better in italian.

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Love it.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Clean but nothing special too

Hadrons's picture
Hadrons
Activity Score 6017

Ikea Italy should Seriously consider having a new Ad agency,
The slogan doesn't match the art, and the art by itself is poor beyond recognition.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jponino's picture
jponino
Activity Score 601

agree, that is what shock me the most : how copy is related with the visual in this campaign? it doesn't !
too bad..; this visual with a good and related copy would have been smart

daniela zorzi's picture
daniela zorzi
Activity Score 6

It's not so easy do ads simple but not banal. I love it.

LB100's picture
LB100
Activity Score 64

With sales i can buy many boxes instead of the chair? Really confused to me.

meghan white's picture
meghan white
Activity Score 57

No

rodrigo champ's picture
rodrigo champ
Activity Score 82

No

rodrigo champ's picture
rodrigo champ
Activity Score 82

No

mitali prasad's picture
mitali prasad
Activity Score 458

not too grerat...i feel,,doesn't leave the ikea impact right,..,guys?

iambusy's picture
iambusy
Activity Score 2219

thats not Ikea...sad..pretty sad..

busy.

beau_design's picture
beau_design
Activity Score 62

Just ok. Ikea needs better than that.

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