IKEA: Sales, Chair

Sales up to 40%. You can get more.

Advertising Agency: AUGE HEADQUARTER, Milan, Italy
Chief Creative Officers: Federica Ariagno, Giorgio Natale
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Directors: Federico Grassi, Williams Tattoli
Copywriters: Niccolò Bossi, Anita Rocca
Photographer: Lucy
CGI: Lucy

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18 comments

pierrelastname's picture
pierrelastname
2869 pencils

no no, nothing new.

khronos's picture
khronos
998 pencils

this whole campaign is a colossal waste of money

EGMONT's picture
EGMONT
124 pencils

Not agree. It' a clear simple Ikea campaign. Great brand value and straight to the point. Good job for me.

Nike Diesel's picture
Nike Diesel
13339 pencils

I agree.

Sweetapple's picture
Sweetapple
62 pencils

Love all the Ikea campaign, always so smart.

shortleif's picture
shortleif
201 pencils

I assume the copy was better in italian.

Ordozgoiti's picture
Ordozgoiti
235 pencils

Love it.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Clean but nothing special too

Hadrons's picture
Hadrons
5743 pencils

Ikea Italy should Seriously consider having a new Ad agency,
The slogan doesn't match the art, and the art by itself is poor beyond recognition.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jponino's picture
jponino
601 pencils

agree, that is what shock me the most : how copy is related with the visual in this campaign? it doesn't !
too bad..; this visual with a good and related copy would have been smart

daniela zorzi's picture
daniela zorzi
6 pencils

It's not so easy do ads simple but not banal. I love it.

LB100's picture
LB100
64 pencils

With sales i can buy many boxes instead of the chair? Really confused to me.

meghan white's picture
meghan white
57 pencils

No

rodrigo champ's picture
rodrigo champ
82 pencils

No

rodrigo champ's picture
rodrigo champ
82 pencils

No

mitali prasad's picture
mitali prasad
408 pencils

not too grerat...i feel,,doesn't leave the ikea impact right,..,guys?

iambusy's picture
iambusy
2219 pencils

thats not Ikea...sad..pretty sad..

busy.

beau_design's picture
beau_design
62 pencils

Just ok. Ikea needs better than that.

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