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Sales, Bed

Agency: 
Published/Aired: 
January 2012
Description: 

Sales up to 40%. You can get more.

Advertising Agency: AUGE HEADQUARTER, Milan, Italy
Chief Creative Officers: Federica Ariagno, Giorgio Natale
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Directors: Federico Grassi, Williams Tattoli
Copywriters: Niccolò Bossi, Anita Rocca
Photographer: Lucy
CGI: Lucy

Comments (25)

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Highest Rated

olgamarb's picture
olgamarb
Activity Score 70

Simple and clear, nice!

olgaberceanu

pierrelastname's picture
pierrelastname
Activity Score 2869

no no, nothing new.

morse's picture
morse
Activity Score 17364

I agree. Not exciting.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture
khronos
Activity Score 998

doesnt say 40% off, more on the lines of "this-s**t-is-so-expensive-i-can-only-afford-the-cardboard-boxes-to-make-my-bed" o.0

EGMONT's picture
EGMONT
Activity Score 124

Haha. Good joke. But I think the whole campaign is giving you the feeling of saving and that's a good point.

Sweetapple's picture
Sweetapple
Activity Score 62

Like more the others. Sales ads are not easy to develop, but this is original. sorry for english

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Nothing special...

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Not clear to me.

Hadrons's picture
Hadrons
Activity Score 6017

Lame. It seems they run out of idea. - Hire new Ad agency guys, you got the money!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

daniela zorzi's picture
daniela zorzi
Activity Score 6

I like it a lot. It's a good idea. Tell me another client that let you not show the product that you saw
thousand of times.

Billoughsby's picture
Billoughsby
Activity Score 5144

"Buboxes. Buboxes!
Ubi ubasked fubor uban
ubad cubampubaign uband
thube stubupubid subon
ubof uba bubitch gubives
mube pubictubures ubof
buboxes."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Subub ubpar.

The Jobless Writer
Will Think for Salary

kleenex's picture
kleenex
Activity Score 43349

not great at all.

SoCH_TO's picture
SoCH_TO
Activity Score 961

very very poor !!

Live with Passion

RicardoFree's picture
RicardoFree
Activity Score 16

I'm not sure i got it. Someone bought other kind of furniture but not a chair. So he used the boxes to build a chair by himself. Right?

Sweetapple's picture
Sweetapple
Activity Score 62

I guess many people didn't get it. I think it is easier than what you described. Since there are sales, you can buy the furniture you need (placed in boxes) and maybe something more, like a chair, because you saved money.
Well, this is what I got at least. And it is not difficult to me. And I think it's cool indeed.
Cheers.

LB100's picture
LB100
Activity Score 64

Your explanation confused me even more. Sorry guys, very foggy idea.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

@sweetaple I feel the same as you, I think some people really missed the point here.

jackmoore257's picture
jackmoore257
Activity Score 203

very cool.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Mi dispiace, amice. :(

The Jobless Writer
Will Think for Salary

rodrigo champ's picture
rodrigo champ
Activity Score 82

No

iambusy's picture
iambusy
Activity Score 2219

nopes

busy.

jimbo1966's picture
jimbo1966
Activity Score 4

Agree with sweetapple
I actually think its quite an elegant concept/execution...
Buy all the things you went for = the individual boxes
save enough for an extra purchase = the carton shape
Nice.

Shaping Brand Destiny™ bwpgroup.com

blacksmurf's picture
blacksmurf
Activity Score 200

mmhhhh, actually boring and forced...

easy to say "art director".

Manoma's picture
Manoma
Activity Score 1108

Nice, but i think it plays on the bad side of the product...
The pleasure is not by the box, no ?

olgamarb's picture
olgamarb
Activity Score 70

Simple and clear, nice!

olgaberceanu

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