IKEA: Sales, Bed

Sales up to 40%. You can get more.

Advertising Agency: AUGE HEADQUARTER, Milan, Italy
Chief Creative Officers: Federica Ariagno, Giorgio Natale
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Directors: Federico Grassi, Williams Tattoli
Copywriters: Niccolò Bossi, Anita Rocca
Photographer: Lucy
CGI: Lucy

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25 comments

pierrelastname's picture
pierrelastname
2869 pencils

no no, nothing new.

morse's picture
morse
15028 pencils

I agree. Not exciting.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture
khronos
998 pencils

doesnt say 40% off, more on the lines of "this-s**t-is-so-expensive-i-can-only-afford-the-cardboard-boxes-to-make-my-bed" o.0

EGMONT's picture
EGMONT
124 pencils

Haha. Good joke. But I think the whole campaign is giving you the feeling of saving and that's a good point.

Sweetapple's picture
Sweetapple
62 pencils

Like more the others. Sales ads are not easy to develop, but this is original. sorry for english

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Nothing special...

Ramat Ajala's picture
Ramat Ajala
604 pencils

Not clear to me.

Hadrons's picture
Hadrons
5743 pencils

Lame. It seems they run out of idea. - Hire new Ad agency guys, you got the money!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

daniela zorzi's picture
daniela zorzi
6 pencils

I like it a lot. It's a good idea. Tell me another client that let you not show the product that you saw
thousand of times.

Billoughsby's picture
Billoughsby
5091 pencils

"Buboxes. Buboxes!
Ubi ubasked fubor uban
ubad cubampubaign uband
thube stubupubid subon
ubof uba bubitch gubives
mube pubictubures ubof
buboxes."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5497 pencils

Subub ubpar.

Will Think for Salary

kleenex's picture
kleenex
25556 pencils

not great at all.

SoCH_TO's picture
SoCH_TO
953 pencils

very very poor !!

Live with Passion

RicardoFree's picture
RicardoFree
16 pencils

I'm not sure i got it. Someone bought other kind of furniture but not a chair. So he used the boxes to build a chair by himself. Right?

Sweetapple's picture
Sweetapple
62 pencils

I guess many people didn't get it. I think it is easier than what you described. Since there are sales, you can buy the furniture you need (placed in boxes) and maybe something more, like a chair, because you saved money.
Well, this is what I got at least. And it is not difficult to me. And I think it's cool indeed.
Cheers.

LB100's picture
LB100
64 pencils

Your explanation confused me even more. Sorry guys, very foggy idea.

Nike Diesel's picture
Nike Diesel
13339 pencils

@sweetaple I feel the same as you, I think some people really missed the point here.

jackmoore257's picture
jackmoore257
203 pencils

very cool.

Roger Keynes's picture
Roger Keynes
5497 pencils

Mi dispiace, amice. :(

Will Think for Salary

rodrigo champ's picture
rodrigo champ
82 pencils

No

iambusy's picture
iambusy
2219 pencils

nopes

busy.

jimbo1966's picture
jimbo1966
4 pencils

Agree with sweetapple
I actually think its quite an elegant concept/execution...
Buy all the things you went for = the individual boxes
save enough for an extra purchase = the carton shape
Nice.

Shaping Brand Destiny™ bwpgroup.com

blacksmurf's picture
blacksmurf
200 pencils

mmhhhh, actually boring and forced...

easy to say "art director".

Manoma's picture
Manoma
1093 pencils

Nice, but i think it plays on the bad side of the product...
The pleasure is not by the box, no ?

olgamarb's picture
olgamarb
70 pencils

Simple and clear, nice!

olgaberceanu

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