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Ikea: Sale on sale

Ikea: Sale on sale
Your rating: None Average: 7.2 (5 votes)

We're giving further reductions at our annual sale.

Agency: LOWE & Partners, Kuala Lumpur
Creative Director: Adrian Miller
Copywriter: Adrian Miller, James Yap
Art Director: Ian Lee

Comments

writergeekdez's picture 287 pencils

hahahahahahaha...

if you're gonna cheese it up, go all the way.

love it.

salute's picture

great job guys ...respect!

Guest's picture

I don't get it, Is the word sale on sale or is everything on sale, If I buy one sale can I get the other sale free.....Only Kidding, Good stuff! have a good weekend.

sheetalz's picture 148 pencils

oooooh Smart!!!

debabrata naskar's picture 111 pencils

wtng. for ivan's comment.

ivan's picture

It's an ironic take on hard sell. Overdoing something cheezy can be cool sometimes. It certainly makes you go WHAT? and than you read the tagline and get the message. Amazing how simple a Cannes lion worthy work can be. It's all about the idea.

Guest's picture

very good yaar!!!!!!!!!!!!!!!

whitespace's picture 2061 pencils

classic. wish i had done this the first time i saw it, and it still evokes the same thing.

wanda's picture

i really really really really really really like it!

wanda's picture

i love it

Vivid's picture

are you selling a sale here or is the sale a brother of the small sale?
I'm kidding it's nice. I know where you took the concept. i won't tell though.

Guest's picture

brilliant!

Jonesy's picture 20 pencils

Hahaha! Makes me want to fall in love with advertising all over again!

Joe Harris's picture 176 pencils

wish i did it. classic.

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If at first you dont succeed... don't try parachuting

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