Ikea: Sale on sale

Ikea: Sale on sale

We're giving further reductions at our annual sale.

Agency: LOWE & Partners, Kuala Lumpur
Creative Director: Adrian Miller
Copywriter: Adrian Miller, James Yap
Art Director: Ian Lee

Your rating: None Average: 8 (2 votes)
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Comments

Submitted by writergeekdez on Fri, 2006-07-07 15:11.

hahahahahahaha...

if you're gonna cheese it up, go all the way.

love it.

Submitted by salute (not verified) on Fri, 2006-07-07 15:51.

great job guys ...respect!

Submitted by Guest (not verified) on Fri, 2006-07-07 17:38.

I don't get it, Is the word sale on sale or is everything on sale, If I buy one sale can I get the other sale free.....Only Kidding, Good stuff! have a good weekend.

Submitted by sheetalz on Sat, 2006-07-08 01:42.

oooooh Smart!!!

Submitted by debabrata naskar on Sat, 2006-07-08 02:48.

wtng. for ivan's comment.

ivan's picture
Submitted by ivan on Sat, 2006-07-08 05:40.

It's an ironic take on hard sell. Overdoing something cheezy can be cool sometimes. It certainly makes you go WHAT? and than you read the tagline and get the message. Amazing how simple a Cannes lion worthy work can be. It's all about the idea.

Submitted by Guest (not verified) on Sat, 2006-07-08 03:53.

very good yaar!!!!!!!!!!!!!!!

Submitted by whitespace on Sun, 2006-07-09 04:52.

classic. wish i had done this the first time i saw it, and it still evokes the same thing.

Submitted by wanda (not verified) on Tue, 2006-07-11 06:06.

i really really really really really really like it!

Submitted by wanda (not verified) on Tue, 2006-07-11 06:07.

i love it

Submitted by Vivid (not verified) on Wed, 2006-07-12 06:18.

are you selling a sale here or is the sale a brother of the small sale?
I'm kidding it's nice. I know where you took the concept. i won't tell though.

Submitted by Guest (not verified) on Thu, 2006-07-13 05:21.

brilliant!

Submitted by Jonesy on Tue, 2006-08-15 05:23.

Hahaha! Makes me want to fall in love with advertising all over again!

Submitted by Joe Harris on Thu, 2006-11-09 19:35.

wish i did it. classic.

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