miko1aj's picture
3098 pencils

Hard to notice, but superb idea. As usually from JVM

Zemane's picture
284 pencils

It's really hard.
I didn't get it.

"Talent is luck. The important thing in life is courage."

joanna macaque's picture
joanna macaque
30 pencils

Obviously you need talent.

hieveryone4's picture

I agree with Mr. Castanhodo. No way any consumer is going to spend 2 minutes staring at this thing, trying to figure it out. Especially in print. See ya...I'm turing the page.

And even when they do...who cares? It doesn't say enough about IKEA, especially considering some of the other work that has been done for the brand.

Feels like the creatives on this one were sitting around jerking each other off.

C-Rock's picture
28 pencils


Tincho's picture
1093 pencils

WOW, really hard to get it at first, but once you get one, its easy with the others.

Nice work.

Kateter's picture
2029 pencils

I agree with comments on being too hard to get. but the concept is just superb. well done!

joanna gorilla's picture
joanna gorilla
88 pencils

Obviously you need some doses of talent.

Kateter's picture
2029 pencils

dear miss Gorilla, you obviously need to jump up a few evolution stages to get to level required on this forum.

you zasmrajeno and polizano pasje debelo črevo.

elmikel's picture
1147 pencils

Well, I was able to get it at the first glance though I'm not sure if it's clear for average audience...on the other hand this visual is so minimalistic that it really asks for a deeper thought and I'm pretty sure the TA will seek for it...

Have Heart's picture
Have Heart
922 pencils

By far to hard to get. I only figured it out by reading the title - and even then the concept is amazingly boring.

Thek's picture
20 pencils


eltipo's picture
209 pencils


tantrik_indian's picture
953 pencils

Suppose the heading was not given to this page. How many would have got it ? Evolved or not.
~~be cool eh!~~

~~this paranoid survived!~~

JayaWidya's picture
18 pencils

I think JVM has became a house map specialist.

Please take a look at Lonely Planet ads done by JVM.

(also using house map)

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