Submitted by hieveryone4 (not verified) on Sun, 2007-11-11 11:18.
I agree with Mr. Castanhodo. No way any consumer is going to spend 2 minutes staring at this thing, trying to figure it out. Especially in print. See ya...I'm turing the page.
And even when they do...who cares? It doesn't say enough about IKEA, especially considering some of the other work that has been done for the brand.
Feels like the creatives on this one were sitting around jerking each other off.
Well, I was able to get it at the first glance though I'm not sure if it's clear for average audience...on the other hand this visual is so minimalistic that it really asks for a deeper thought and I'm pretty sure the TA will seek for it...
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Hard to notice, but superb idea. As usually from JVM
It's really hard.
I didn't get it.
"Talent is luck. The important thing in life is courage."
Obviously you need talent.
I agree with Mr. Castanhodo. No way any consumer is going to spend 2 minutes staring at this thing, trying to figure it out. Especially in print. See ya...I'm turing the page.
And even when they do...who cares? It doesn't say enough about IKEA, especially considering some of the other work that has been done for the brand.
Feels like the creatives on this one were sitting around jerking each other off.
Ditto
WOW, really hard to get it at first, but once you get one, its easy with the others.
Nice work.
I agree with comments on being too hard to get. but the concept is just superb. well done!
Obviously you need some doses of talent.
dear miss Gorilla, you obviously need to jump up a few evolution stages to get to level required on this forum.
you zasmrajeno and polizano pasje debelo črevo.
Well, I was able to get it at the first glance though I'm not sure if it's clear for average audience...on the other hand this visual is so minimalistic that it really asks for a deeper thought and I'm pretty sure the TA will seek for it...
By far to hard to get. I only figured it out by reading the title - and even then the concept is amazingly boring.
What????????
Nice. But already been done better. Even a concept more interesting.
http://adsoftheworld.com/media/print/veja_tirany_or_freedom
http://adsoftheworld.com/media/print/veja_threeat_pretext
http://adsoftheworld.com/media/print/veja_magazine_dead_vs_alive
http://adsoftheworld.com/media/print/veja_magazine_war_vs_peace
Not the same.
definitely NOT The same!!!
"the art director says: whatever I say"
Excelente.
Suppose the heading was not given to this page. How many would have got it ? Evolved or not.
~~be cool eh!~~
I think JVM has became a house map specialist.
Please take a look at Lonely Planet ads done by JVM.
(also using house map)
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