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Agency: 
Published/Aired: 
April 2010
Description: 

Need space?
Hemnes 4 compartment shoe cabinet (107x101 cm) white
248TL

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu

Comments (16)

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Highest Rated

Guest's picture
Guest

cannes short list

dreadboy's picture
dreadboy
Activity Score 413

Like the concept. Don't really like the art. Maybe would've been better with a pile of shoes stuck like this. Nevertheless, awe to Ikea for keeping it simple and cute as always.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

hufflepoff's picture
hufflepoff
Activity Score 430

refreshing stuff

gioborde's picture
gioborde
Activity Score 1387

Naaa, Only shoes inside shoes is a bit of a waste. What happened to shirt inside t-shirt, underwear over jeans, all that sort of stuff??. Idea is cool, execution is lazy.

GiBo

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

It's specifically a shoe cabinet.

gioborde's picture
gioborde
Activity Score 1387

oh, didn´t see that minor detail, thnx iwannatalktosamson.

GiBo

shortafella's picture
shortafella
Activity Score 1063

cool

luispiter's picture
luispiter
Activity Score 2756

wow.. increible

L. Wiesen's picture
L. Wiesen
Activity Score 1287

not so fresh idea... just like a tool...

Mugen's picture
Mugen
Activity Score 24

Too forced no?

capywriter's picture
capywriter
Activity Score 5509

nice new take on the old 'storage solution' idea. It was selected as today's finest ad on Pièce de Pub du Jour some days ago.

Ivancette's picture
Ivancette
Activity Score 153

Very very cool, big idea with simple execution! love it

El que sabe, sabe arte. El que no, es redactor.

sgre2504's picture
sgre2504
Activity Score 137

8 stars for the whole campaign. reallllly smart!

tanchen0323's picture
tanchen0323
Activity Score 14

Very cool idea, very simple implementation, cool

The market reaction to be like now?

Guest's picture
Guest

The shadow is wrong...

camozzi's picture
camozzi
Activity Score 20

impecable

Guest's picture
Guest

cannes short list

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