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IKEA: Pink

IKEA: Pink
Your rating: None Average: 7.3 (42 votes)

Need space?
Hemnes 4 compartment shoe cabinet (107x101 cm) white
248TL

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu
Published: April 2010

16 Comments

dreadboy's picture 413 pencils
dreadboy | Mon, 2010-05-17 01:01

Like the concept. Don't really like the art. Maybe would've been better with a pile of shoes stuck like this. Nevertheless, awe to Ikea for keeping it simple and cute as always.

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hufflepoff's picture 434 pencils
hufflepoff | Mon, 2010-05-17 03:33

refreshing stuff

Gi_bo's picture 1331 pencils
Gi_bo | Mon, 2010-05-17 04:05

Naaa, Only shoes inside shoes is a bit of a waste. What happened to shirt inside t-shirt, underwear over jeans, all that sort of stuff??. Idea is cool, execution is lazy.

GiBo

iwannatalktosamson's picture 473 pencils
iwannatalktosamson | Mon, 2010-05-17 08:59

It's specifically a shoe cabinet.

Gi_bo's picture 1331 pencils
Gi_bo | Mon, 2010-05-17 09:21

oh, didn´t see that minor detail, thnx iwannatalktosamson.

GiBo

shortafella's picture 1033 pencils
shortafella | Mon, 2010-05-17 06:47

cool

hopa, scuze

barcreativo.com's picture 2752 pencils
barcreativo.com | Mon, 2010-05-17 10:22

wow.. increible

www.barcreativo.com

L. Wiesen's picture 258 pencils
L. Wiesen | Mon, 2010-05-17 13:03
3

not so fresh idea... just like a tool...

Mugen's picture 24 pencils
Mugen | Mon, 2010-05-17 15:30

Too forced no?

capywriter's picture 5526 pencils
capywriter | Mon, 2010-05-17 18:15
8

nice new take on the old 'storage solution' idea. It was selected as today's finest ad on Pièce de Pub du Jour some days ago.

Ivancette's picture 158 pencils
Ivancette | Mon, 2010-05-17 19:40

Very very cool, big idea with simple execution! love it

El que sabe, sabe arte. El que no, es redactor.

sgre2504's picture 137 pencils
sgre2504 | Tue, 2010-05-18 06:39

8 stars for the whole campaign. reallllly smart!

tanchen0323's picture 14 pencils
tanchen0323 | Wed, 2010-05-19 03:21

Very cool idea, very simple implementation, cool

The market reaction to be like now?

Guest's picture
Guest | Tue, 2010-05-25 05:55

The shadow is wrong...

camozzi's picture 20 pencils
camozzi | Sat, 2010-05-29 08:18

impecable

Guest's picture
Guest | Fri, 2010-06-25 08:54

cannes short list

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