IKEA: Pink

Need space?
Hemnes 4 compartment shoe cabinet (107x101 cm) white
248TL

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu
Published: April 2010

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16 comments

dreadboy's picture
dreadboy
413 pencils

Like the concept. Don't really like the art. Maybe would've been better with a pile of shoes stuck like this. Nevertheless, awe to Ikea for keeping it simple and cute as always.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

hufflepoff's picture
hufflepoff
430 pencils

refreshing stuff

Gi_bo's picture
Gi_bo
1385 pencils

Naaa, Only shoes inside shoes is a bit of a waste. What happened to shirt inside t-shirt, underwear over jeans, all that sort of stuff??. Idea is cool, execution is lazy.

GiBo

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

It's specifically a shoe cabinet.

Gi_bo's picture
Gi_bo
1385 pencils

oh, didn´t see that minor detail, thnx iwannatalktosamson.

GiBo

shortafella's picture
shortafella
1055 pencils

cool

luispiter's picture
luispiter
2756 pencils

wow.. increible

L. Wiesen's picture
L. Wiesen
258 pencils

not so fresh idea... just like a tool...

Mugen's picture
Mugen
24 pencils

Too forced no?

capywriter's picture
capywriter
5511 pencils

nice new take on the old 'storage solution' idea. It was selected as today's finest ad on Pièce de Pub du Jour some days ago.

Ivancette's picture
Ivancette
153 pencils

Very very cool, big idea with simple execution! love it

El que sabe, sabe arte. El que no, es redactor.

sgre2504's picture
sgre2504
137 pencils

8 stars for the whole campaign. reallllly smart!

tanchen0323's picture
tanchen0323
14 pencils

Very cool idea, very simple implementation, cool

The market reaction to be like now?

Guest's picture
Guest

The shadow is wrong...

camozzi's picture
camozzi
20 pencils

impecable

Guest's picture
Guest

cannes short list

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