IKEA: Pink
Need space?
Hemnes 4 compartment shoe cabinet (107x101 cm) white
248TL
Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu
Published: April 2010


16 Comments
Like the concept. Don't really like the art. Maybe would've been better with a pile of shoes stuck like this. Nevertheless, awe to Ikea for keeping it simple and cute as always.
Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'
refreshing stuff
Naaa, Only shoes inside shoes is a bit of a waste. What happened to shirt inside t-shirt, underwear over jeans, all that sort of stuff??. Idea is cool, execution is lazy.
GiBo
It's specifically a shoe cabinet.
oh, didn´t see that minor detail, thnx iwannatalktosamson.
GiBo
cool
hopa, scuze
wow.. increible
www.barcreativo.com
not so fresh idea... just like a tool...
Too forced no?
nice new take on the old 'storage solution' idea. It was selected as today's finest ad on Pièce de Pub du Jour some days ago.
Very very cool, big idea with simple execution! love it
El que sabe, sabe arte. El que no, es redactor.
8 stars for the whole campaign. reallllly smart!
Very cool idea, very simple implementation, cool
The market reaction to be like now?
The shadow is wrong...
impecable
cannes short list