IKEA Malaysia: Sale, 1

Advertising Agency: Lowe & Partners Malaysia
Executive Creative Director: Ng Heok Seong
Art Directors: Khor Kok Yang, Joseph Lee
Designer: Lim Ken Peng
Copywriter: Mohan Prabhakar
Photographer: Studio Pashe

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7 comments

Guest's picture
Guest

Wow, how forced is this?

Cheese graters DO NOT work that way.

adsadsads's picture
adsadsads
130 pencils

This idea is nice and simple. But why would you have the paper being grated from the inside???
That makes no sense what so ever. Also the whole magical thing is a bit strange.
Would not have hurt to see a hand holding the paper.
For such a simple idea, the art direction was not really thought out.
Very contrived. But, still I like the thinking behind it.

Guest's picture
Guest

If i had a grater, i would grate your mind

Guest's picture
Guest

Maybe they meant shredder?

JORDI's picture
JORDI
96 pencils

very, very forced

Guest's picture
Guest

very good art

Guest's picture
Guest

How can i contact the creative director or the art director??

My thesis research is about the “EFFECTIVENESS OF KIOSK TO IMPROVE
PURCHASING SYSTEMS AT THE IKEA STORE".

I need to interview the art director or maybe the Creative director to complete my Thesis... please help

Regards
ADZA EDIE IZWAN
012-6933678
ediefineart@yahoo.com

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