7 comments

Guest's picture
GuestSunday, March 15, 2009 - 11:53

Wow, how forced is this?

Cheese graters DO NOT work that way.

adsadsads's picture
130 pencils
adsadsadsSunday, March 15, 2009 - 12:22

This idea is nice and simple. But why would you have the paper being grated from the inside???
That makes no sense what so ever. Also the whole magical thing is a bit strange.
Would not have hurt to see a hand holding the paper.
For such a simple idea, the art direction was not really thought out.
Very contrived. But, still I like the thinking behind it.

Guest's picture
GuestMonday, March 16, 2009 - 03:57

If i had a grater, i would grate your mind

Guest's picture
GuestMonday, March 16, 2009 - 05:46

Maybe they meant shredder?

JORDI's picture
96 pencils
JORDIMonday, March 16, 2009 - 09:22

very, very forced

Guest's picture
GuestWednesday, March 18, 2009 - 06:26

very good art

Guest's picture
GuestSunday, April 26, 2009 - 17:33

How can i contact the creative director or the art director??

My thesis research is about the “EFFECTIVENESS OF KIOSK TO IMPROVE
PURCHASING SYSTEMS AT THE IKEA STORE".

I need to interview the art director or maybe the Creative director to complete my Thesis... please help

Regards
ADZA EDIE IZWAN
012-6933678
ediefineart@yahoo.com