Make your sleep count, 3

Agency Network: 
October 2016

The main rationale behind the campaign is building on how people would fall asleep wherever they are when they're feeling tired, but that doesn't necessarily mean that their sleep counts, specially if it's not in the comfort of their own IKEA bed.

Print advertisment created by Kijamii, Egypt for IKEA, within the category: Retail Services.

Advertising Agency: Kijamii, Cairo, Egypt
Creative Team: Ahmed Moheeb, Nadine Hesham
Art Director: Ahmed Moheeb
Senior Copywriter: Nadine Hesham
Photographer: Ahmed Tarek Bayoumi
Senior Account Manager: Ghada El-Emam

Comments (1)

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baliweightloss's picture
Activity Score 20

personally I think it asks too much of the viewer/prospect without something else in the image to explain it. For example it they had done a split ad where half was bad sleep and half was good sleep, may has made it clearer.