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Make your sleep count, 2

Agency: 
Published/Aired: 
October 2016
Description: 

The main rationale behind the campaign is building on how people would fall asleep wherever they are when they're feeling tired, but that doesn't necessarily mean that their sleep counts, specially if it's not in the comfort of their own IKEA bed.

Advertising Agency: Kijamii, Cairo, Egypt
Creative Team: Ahmed Moheeb, Nadine Hesham
Art Director: Ahmed Moheeb
Senior Copywriter: Nadine Hesham
Photographer: Ahmed Tarek Bayoumi
Senior Account Manager: Ghada El-Emam

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