Ikea: Livingroom Oops

Next time: Assembly Service.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Dirk Siebenhaar, Tom Hauser
Copywriter: Heiko Notter
Art director: Oliver Brkitsch
Art Buyer: Indra Hohns
Photographer: Patrice Lange

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18 comments

Guest's picture
Guest

So IKEA finally admits their furniture is hard to assemble!? 3/10

Guest's picture
Guest

Great!!!

CuriousPencil's picture
CuriousPencil
4227 pencils

This would be a great ad if it was from a competitor. As it stands, this is so badly judged it's horrendous. Very odd move to scare customers by complexity,.

Guest's picture
Guest

No. They tell you that the lesser brighter people can now have IKEA furniture.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Could you imagine McDonald's promoting their salads by telling fries are unhealthy? A bit the same with this, bash one of your products to boost another. Bad marketing strategy.

Guest's picture
Guest

PLEASE STOP COMMENTING YOU ARE NOT GOING TO GET HIRED BY WRITING IN EVERY F**** AD CAMPAIGN,
really you are not impressing anyone.

work on your portfolio and sh**t the f* up

Jupiter's picture
Jupiter
547 pencils

Can't help but ask you...yes you, GUEST critique...the one who doesn't have the balls to show yourself, hiding behind your dusty, nose-shit filled keyboard...
Instead of giving your cheap, constructive comments, you go on a personal attack...

Show yourself and your portfolio if you really have the balls, MORON.

commenting just to gather more pencils:-)

Guest's picture
Guest

thanks jupiter

Guest's picture
Guest

Keep it up, you pathetic fucking excuse for a man. It's exactly this kind of shit that will result in AOTW becoming a subscription site. When that happens, you'll be busted back at yahoo answers playing with 12 year olds. That's where you belong.

S.tefan's picture
S.tefan
117 pencils

Seems like there is a problem with Ikea
But IKEA has always been clear instructions

Jupiter's picture
Jupiter
547 pencils

glorifying your own flaw...is like stabbing yourself...it doesn't benefit you at all.

commenting just to gather more pencils:-)

Guest's picture
Guest

Avis is no.2

Admitting your own flaws can sometimes be a good strategy. History has proven it. Some people find assembling ikea furniture is more of an inconvenience. Plus, why deny your flaws when people are fully aware of it. It just makes you look like an ass. People are smarter these days and they know a lot more.

Jupiter's picture
Jupiter
547 pencils

you're saying people are smarter this days and they know a lot more? then people won't find it difficult to assemble if they're smarter does it?
btw, are you talking about Ikea TA or yourself?

admitting your own flaw is one thing...making it a strategy for a brand like Ikea who thrives on simplicity is another.

commenting just to gather more pencils:-)

CuriousPencil's picture
CuriousPencil
4227 pencils

With you on that Jupiter. This ad just says 'our products fail in their primary purpose'. No doubt there's a market for the service, but I'm afraid this approach is piercing an Achilles' heel and sticking a bell on it.

Guest's picture
Guest

gorgeous campaign!! love the concept! don't be a fool and call them to help you with those assembling problems you may have.

prashantyeware's picture
prashantyeware
15 pencils

On one hand IKEA says DO IT YOURSELF. On the other... this? What the hell.

Guest's picture
Guest

Im pretty sure this isn't approved by IKEA........Probably fake.....It's terrible and sell their product as a 500 pieces Jigsaw.

CuriousPencil's picture
CuriousPencil
4227 pencils

emailed the agency and asked them if someone from the creative team would come to the boards and comment.Or, if they mail back, will post the reply here.

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