Ikea: Living room

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Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Graphic Designer: Peter Schönherr
Art Buyer: Kerstin Kraus
Photographer: Mikael Strinnhed

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16 comments

hidearshake's picture
hidearshake
132 pencils

nice. i like it.

hagemony's picture
hagemony
335 pencils

nice!

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Hehe, great combination. For a second I thought it was some Volkswagen van with a lot of space though ^^

CopyRight's picture
CopyRight
715 pencils

simple but brilliant, hats off

theanc's picture
theanc
2774 pencils

A big ambient in a car is not new but this is execution is totally awesome.

jbsellars's picture
jbsellars
75 pencils

Beautiful. Well done!

Guest's picture
Guest

funny, how DDB stole this idea from another berlin based ad-agency…

check http://www.heimat-berlin.com -> kunden -> 2 -> möbel kraft -> eröffnungskampagne 1

(link does not work properly) this was from early 2007, by the way.

Tommy G.'s picture
Tommy G.
897 pencils

Yes you're right.
Truth be told, this IKEA ad is much better.

For some déja-vus in advertising : joelapompe.net

rolling.stone's picture
rolling.stone
2740 pencils

nice idea tho, & art too

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Marlus Lau's picture
Marlus Lau
1790 pencils

Very good. Great ad.

Lil de's picture
Lil de
48 pencils

Superb! This is so creative... I love this Ad

20max01's picture
20max01
133 pencils

Really nice concept and execution. Love it.

ek kanya's picture
ek kanya
814 pencils

love ikea's photography all the time

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Constantin.01's picture
Constantin.01
66 pencils

simple and well done

ccurtis's picture
ccurtis
39 pencils

Very nice, clean and strong.

ccurtis's picture
ccurtis
39 pencils

Very nice, clean and strong.

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