Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Edwin Herrera
Copywriter: Marina D'Andrea
Photographer: Gionata Xerra
Post Production: Germano Finco
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21 Comments
I don't get it, sorry
got milk?
got milk?
oops.. how to remove a comment?
sorry! may be im expired. couldn't get it
bite me
maybe you are expired. Bud bud bing bing!
yeah! didnt get it either
sue
Not much of an idea here guys, huh?
I got it straight away: You always have to check the date on a carton of milk when you buy one, and a carton of milk regularly lasts for one week.
Since this kitchen has an expire date on 25 years, they play with the milk as well: saying the milk will last for 25 years as well.
Thats why they can have that much milk at home: it lasts forever.
no matter how good kitchen is, a milk bottle is not going to last than its usual time,
sorry but cant last for 25 year at any cost, insight fails
there is deliberate exaggeration in advertising and I like that too but this is exaggeration with false logic
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~ Quite obviously, I have gathered no moss ! ~
its not so hard.. it just to make a statement, they are trying to make u see the difference by contrast, that while milk wont last more than a few days without expiring, the kitchen has a 25 year garantee.
ok, i think i get it, every bottle is a milk bottle, so the milk expiry in a few days. the fridge has a 25 years of quality guarantee. maybe is that way. anyway i don't like it jejeje
mrckais
noho!! italians arent thinking this way!!!!
| Everartz |
kskljds jksdfioewrejn dsjfsdfiosdfjdmn ????????????
Ikea sells fridges now? Why not put the Guarantee over a cabinet? it would make more sense.
That's Fantozzi house. His wife met the milkman.
I don't get it without explanation
There is no connection between the visual, the message and the brand itself! It's a lost Ad I'd say.
All what I got from this Ad is the IKEA branding part only.
And btw, the art direction of this Ad is less than the average; it is tooooo white and lots of bottles; irritating! And the lighting of the photo is weak as well;
Sorry for being bit harsh! IKEA could do better!
Still a bit obscure.
We know IKEA always has new stuff for people to change their old furniture, a bit like "fast fashion" which is updating everything all the time.
Probably this is the message they wanted to deliver
the bottles are not inside the fridge ;)
don't get it at all!