IKEA: Kitchen

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Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Graphic Designer: Peter Schönherr
Art Buyer: Kerstin Kraus
Photographer: Mikael Strinnhed

November, 2009


Juan Cabral's picture
Juan Cabral
709 pencils

Famous idea and, by the way, I think it won too many awards. It´s nice, but not fresh. At least, it´s perfectly directed.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

opposite of u's picture
opposite of u
301 pencils

i don't see the point in making the whole series if they all look the same..practically identical....although, great idea...

Ad_Man's picture
826 pencils

Wasn't this donde for trucks?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

no for kind of the same client...

funny, how DDB stole this idea from another berlin based ad-agency…

check http://www.heimat-berlin.com -> kunden -> 2 -> möbel kraft -> eröffnungskampagne 1

(link does not work properly) this was from early 2007, by the way.

AD-rian's picture
261 pencils

Mh. Shame, I really liked this campaign. However, this Ikea ad is far better crafted than the Möbel Kraft one. Ah well, all's fair in love and advertising.

Migzter13's picture
973 pencils

nice execution:D I love how they incorporated two things IKEA is famous for:D

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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